12 Widespread Firms Who Used The Viral RM460 Burger Drama In Their Personal Advertising Schtick

12 Popular Companies Who Used The Viral RM460 Burger Drama

By now you’ve in all probability heard of the viral drama surrounding one thing individuals are calling the RM460 burger.

When you haven’t, let me do my finest to actually, actually sum up the story.

Principally, there are a number of gamers right here, and a celebration.

There’s Mr Chia, a supposedly rich bachelor who finally ends up going to the birthday bash of a girl named Carmay whom he allegedly likes.

It’s hosted by a pal of Carmay’s named Liddy and held at Banyan Tree Kuala Lumpur. On the finish of the occasion, the invoice prices a whopping RM3,679.

The group agrees to separate it evenly, with every individual paying RM460. He’d solely ordered a RM88 burger (Angus beef, when you should know) and a glass of water for himself.

However he pays his RM460 share anyway, and thinks it’s over.

Nevertheless, there can be drama coming his means quickly. You may learn the complete story right here.

In a nutshell, netizens went bonkers over the truth that he even agreed to pay RM460 for what was a RM88 burger and plain water meal.

Now, a number of well-known manufacturers in Malaysia turning the drama right into a meme and leveraging on the RM460 burger for a bit of virality themselves.

As they’ve caught the attention of netizens and ours too, we’d say it labored.

1. Banyan Tree Kuala Lumpur

Sure, the venue of the birthday bash itself caught wind of the drama, and determined to take this chance to additional market their RM88 Angus beef burger.

They had been already partially the discuss of the city because of Mr Chia, Carmay and Liddy, so why not?

2. Bata Malaysia

This model is probably probably the most iconic shoe model to me, as for nearly all of my education years, I’d put on its white sneakers and use its shoe whiteners (keep in mind that chalky white liquid?).

Whereas sneakers and a burger are removed from being the identical factor, Bata Malaysia jumped on the pattern anyway and bought over 300 likes in about four hours.

Fairly a soar from their normal <100 or 100+ likes on different posts. I’ve by no means thought-about Bata Malaysia to be a very fashionable model that adapts to memes, however I’ve been shocked by its advertising staff this time.

If solely it had put in a bit extra effort to truly modify the image to adapt to the meme itself.

three. Huge Tub

Huge Tub, a one-stop kitchen and toilet specialist retailer did fairly effectively in adapting this meme for its product.

I’d give the Photoshop job a stable A- as effectively, it may’ve appeared significantly better however you might inform a degree of effort was put into it.

Very similar to Bata Malaysia, a rest room and a burger aren’t two issues I’d put collectively (except you’d had a very unhealthy burger), nevertheless it works.

I’d guess Mr Chia would have most popular to purchase the RM288 bathroom (a steal as its NP is RM950!) over paying RM460 for a RM88 burger any day. I might.

four. Care Condoms

They didn’t utilise their finest copywriter, however nonetheless bought their message throughout in a number of phrases.

A pack of three condoms from Care Condoms would value you RM11.90. For RM460, that’s about 38 packs of condoms, and 114 particular person condoms.

Make your alternative.

5. DurianManSS2

This well-liked durian stall in SS2 (fairly self-explanatory, I suppose) gave its clients 2 decisions: purchase 10 containers of Musang King durian for RM460, or 1 field of Musang King durian for RM46.

The ability of alternative lies with the buyer. Except you need a burger, in fact, which you wouldn’t discover right here.

6. Golden Display Cinemas

Maybe one of many undisputed meme champion manufacturers in Malaysia this yr, GSC as soon as once more went viral, although this time not for something “Hey. Can not” associated.

Now they’re dangling the chance to guide a complete corridor at a price that’s not RM460, however decrease, in entrance of our faces.

We’re undecided who would chew, seeing because the film choice appears slightly… unexciting, however then once more, there are individuals out right here with RM460 and extra to spare, even on this financial system.

When you guide the corridor and are questioning whether or not you’ll be able to sit wherever you need then, right here’s what GSC’s admin has to say:

7. KyoChon Malaysia

KyoChon, well-liked for its KFC (Korean fried hen, not Kentuckian), didn’t put in a lot effort for his or her visuals, however they used one other meme to capitalise on this meme.

Is that this next-level? You determine.

eight. Le Méridien Kuala Lumpur

Le Méridien’s contending with fellow resort Banyan Tree, particularly since they capitalised on the meme by advertising their very own Angus beef burger at RM50, inclusive of a glass of Carlsberg draught.

Can somebody assessment each Angus burgers and write up a comparability article for me? Thanks.

9. Llaollao Malaysia

I’m barely irritated by the shortage of a “to” someplace within the in-picture caption, however I’ll let it move as a result of Llaollao Malaysia stated nothing however the fact.

With RM460, you might feed no less than 30 individuals froyo. That’s an entire household and extra.

10. myBurgerLab

At any time when one thing goes viral, you’ll be able to anticipate myBurgerLab to be one of many quickest to adapt it to their very own benefit.

For this, they’ve determined to market their burgers through a “Birthday Supply”.

Not solely are they attractive customers to spend RM88 on four units of burgers (purchase three, get 1 free), nevertheless it’s a wise strategy to get extra customers on their app as effectively, for the reason that deal is barely out there there.

11. MyeongDong Topokki

RM22.90 for a burger, drink and fries ain’t a nasty deal. Nevertheless, it might’ve been higher if it was a beef burger, and never hen.

However I forgive them, if just for the clarification within the visible stating, “Worth Included SST—Gained’t Message For Additional Cost”.

12. VCR

VCR, an institution well-liked for its specialty espresso, posted their very own tackle the meme as an Instastory.

They’re providing a 24-hour flash deal for their very own burger, and I estimate that we safely have till tomorrow afternoon no less than to catch it.

Not the most cost effective burger at RM28 (excluding drinks), however nonetheless a steal when in comparison with the RM460 burger.

13. Viewnet Pc System Sdn Bhd

Viewnet grew from a single retailer in 1999 to a hyperstore offering Malaysians with a one-stop resolution IT hub, and as we speak it’s additional grown right into a model that is aware of capitalise on memes.

Its advertising staff took the chance to focus on an ASUS EX-B460 motherboard they’re promoting, and slapped on a promo worth of RM46.

With a fairly respectable accompanying visible, it apparently labored, as commenters shared screenshots of them inserting the product into their carts.

Primarily based on another feedback, it looks as if the product is now not out there, and one may assume that it’s been bought out.


On the finish of the day, this meme has little question gotten many netizens laughing, and types are simply thriving off their very own virality after adapting it.

Nevertheless, I can’t assist however really feel sorry for Mr Chia.

Whose story is true? Who ought to we be siding with?

I don’t know this for certain, however I do know a tried and true technique of not entering into drama over meals payments: simply go Dutch.

You may learn extra viral tales we’ve lined right here.

Featured Picture Credit score: Llaollao Malaysia / GSC

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