Creator’s Blurb: I began utilizing deodorants once I was in secondary faculty, and initially tried Rexona’s deodorant spray. It didn’t precisely work that properly for me as a result of I realised I nonetheless smelled somewhat each time I sweat, however I assumed I used to be the one one. It was inside a yr that I switched to a salt stone deodorant that this was not a difficulty anymore.
Syaiful Afzal shared an analogous expertise with business deodorants.
Beforehand an engineer in a producing firm, his job required him to be bodily energetic.
Although his office had air-conditioning, Syaiful and his colleagues within the workplace nonetheless had physique odour at any time when they sweat.
So, Syaiful determined to take issues into his personal arms and got here up with a DIY deodorant cream for himself.
“I seemed up elements which can be good for pores and skin, antibacterial, and many others. I ended up shopping for a bunch of various oils and elements, combined them, and tried them on myself until I obtained a tough thought of what successfully stopped me from stinking once I sweat,” Syaiful shared.
When he began DIY-ing his personal deodorants, they have been simply within the type of uncooked oil and grains that he’d must stir properly earlier than making use of on himself.
“I began utilizing it commonly only for myself and my spouse observed the constructive final result. She thought my ‘potion’ was unimaginable.”
Sharing The Potion With Mates
Upon realising the effectiveness of his do-it-yourself deodorant, Syaiful approached his shut colleague who’s now his enterprise associate, Saifullah, to begin Veri Pure in 2016.
“Our objective was to resolve one factor, which is BO.”
Throughout their R&D, they gave out a bunch of free samples to principally energetic folks reminiscent of gymnasium goers, yogis, and the youth.
Within the course of, they got here up with a whole bunch of prototypes till they lastly discovered the one which they’re utilizing at this time for all their merchandise.
The present formulation was the one they discovered that has the most effective texture, which is a good distance from mixing oil and grains for a deodorant.
Within the course of of creating the deodorant / Picture Credit: Veri Pure
Till at this time, they nonetheless retain the identical formulation they discovered four years in the past of their merchandise.
New To Malaysia, Outdated To The World
Although Veri Pure is likely one of the pioneers in bringing deodorant lotions to the market, this idea was really launched over a century in the past.
The primary business deodorant, often known as MUM, was launched in 1888 by an unknown American inventor in Philadelphia.
It was bought as a wax-like cream utilizing barely antibacterial zinc oxide in a small jar, very similar to different deodorant lotions at this time.
As of now, Veri Pure has just one line of merchandise, that are their deodorant lotions.
They arrive in 5 completely different scents, with the preferred one being their Tea Tree Lemon Deodorant Cream.
5 scents, one formulation / Picture Credit: Veri Pure
All 5 of those merchandise are priced at:
RM49.90 for a single deodorant (30ml)RM89.82 for a duo packRM119.76 for a trio pack
Every deodorant pack can final the person about 2-Three months.
Their direct competitor, Howdy Pure Co., began across the similar time as properly with deodorant lotions as their first merchandise.
Nevertheless, Howdy Pure has launched different strains of merchandise reminiscent of skincare and hair merchandise into their model.
Not too long ago, in addition they launched a durian-scented deodorant cream which may very well be seen as a advertising and marketing tactic each when it comes to ridiculousness and for that native contact.
Whereas it is a widespread technique for manufacturers to remain related in competitors, Syaiful and Saifullah imagine in different methods to remain aggressive.
Focusing On Glorious Buyer Service
Having lived in Japan for four years, essentially the most memorable expertise Syaiful had there was their top-notch customer support each day with every little thing and something.
“Satisfying customer support is one thing that’s supplementary in our nation however in Japan, it’s a should. I would like this to begin in Malaysia too,” Syaiful shared.
Therefore, their precedence now could be to slowly construct a strong native buyer base earlier than introducing Veri Pure to the worldwide market.
Except for that, Syaiful believes in sustaining the popularity and effectiveness of their core product.
They haven’t launched any new merchandise into the market as they’re specializing in enhancing the effectivity of their operations.
“When you hold introducing new merchandise for the sake of releasing new merchandise, it gained’t at all times assist your income.”
“You may be too busy managing extra inventories with out trying into vital issues like correct advertising and marketing planning,” he mentioned.
The Execs And Cons Of The Startup Life
At first, Syaiful and Saifullah spent RM100 each month every to fill up their uncooked supplies and spend money on some advertising and marketing.
“We barely had sufficient gross sales and by no means touched any cash we earned,” Syaiful recalled.
“We saved all of it rolling to supply and promote extra, all in a small scale however rising, although slowly.”
After Syaiful took the leap of religion and began operating Veri Pure full-time, his share of revenue from Veri Pure was 70% lower than the pay he obtained as an engineer for some time.
It wasn’t a simple sacrifice, nevertheless it was one he needed to make to develop Veri Pure to what it’s at this time.
Veri Pure has been a web based retailer because it began, they usually nonetheless plan to maintain it this fashion.
Remaining on-line offers Syaiful and Saifullah in addition to their staff extra flexibility, and helps them save on transportation and rental prices.
Aside from going into the worldwide market, they’re additionally planning to prioritise the eco-friendliness of their packaging.
“We all know this doesn’t notably sound like an revenue producing undertaking. Actually our value will improve. However we really feel that this undertaking is a extra vital mission for now.”
“It’s a part of our duty.”
Backside Line: The price of deodorant lotions and salt stones are undoubtedly larger than curler sticks or aerosols. Nevertheless, discovering a deodorant that works for you is de facto like hitting the jackpot, and I communicate from expertise.
You possibly can be taught extra about Veri Pure right here.You possibly can examine different Malaysian startups right here.
Featured Picture Credit score: Syaiful Afzal, founding father of Veri Pure