BAUNAT: The net model disrupting the trade

BAUNAT: The online brand disrupting the industry

Again in 2008, when savvy trade insiders Steven Boelens and Stefaan Mouradian based their diamond jewelry model BAUNAT, they ripped up the proverbial rule ebook within the course of. Merging Antwerp’s age-old custom of jewellery-making with the comfort of on-line procuring, the duo created an e-commerce website that’s solely devoted to diamond jewelry, leading to a speedier, extra environment friendly and extra inexpensive method to purchase beautiful jewels with out compromising on high quality. In doing so, they created the very first digital native diamond jewelry model.
12 years later, BAUNAT specialises in 100% pure and conflict-free diamonds, with every stone rigorously inspected to make sure its carat, readability, color, minimize and radiance is of an distinctive customary. In probably the most sustainable method.

The truth that they mix conventional jewellery-making strategies with revolutionary expertise, turned very clear with the launch of their newest line: The BAUNAT Iconic assortment. The concept behind this assortment was to take their purchasers needs at coronary heart.

They used buyer suggestions to create astonishing items with an unique BAUNAT setting. A singular design that stands out due to its finesse and particulars. Essentially the most eye-catching components of The BAUNAT Iconic Assortment are a low-placed chaton and 6 exceptionally slim split-prongs, designed in a method to catch and mirror the sunshine completely.And besides for his or her traditional and design collections that are available in 18kt yellow gold, white gold, crimson gold and platinum, the model presents a tailored service for patrons seeking to create their dream jewels.

Performed by in-house goldsmiths and designers, the service permits purchasers to personalise their favorite design or diamond dimension to go well with their style and magnificence. After a session with the gross sales staff, their creation is visualised in 3D type earlier than being produced by BAUNAT’s knowledgeable artisans in only a few weeks.

The key to BAUNAT’s success, Mouradian says, stems from its digital-first method. “The best luxurious with shopping for diamond jewelry on-line is solely how briskly it’s,” he explains.

“Shoppers make their alternative, fill within the particulars and place an order with the clicking of a mouse. Having a web site requires so much much less maintenance in comparison with bodily retailer, so purchasers can save as much as 50% when shopping for diamonds on-line.”

By buying diamonds on the supply, designing, manufacturing and delivering its personal product and working only a few choose showrooms internationally, BAUNAT is ready to provide distinctive high quality diamond jewelry at a aggressive worth.

“As a result of we’re digitally native and due to this fact agile, it was comparatively straightforward for us to make changes when the pandemic broke out,” Boelens provides. “We began digital appointments on Zoom, and this has proved to be very profitable. We’ll keep to supply this to our purchasers even sooner or later because it provides a private, but digital, contact, in addition to enhancing our distinctive customer support.”

Uncover BAUNAT’s e-boutique on-line.

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