De Beers launches ReSet initiative

De Beers launches ReSet initiative

De Beers Group has introduced the launch of Reset, a brand new initiative by the diamond firm to have interaction in conversations with jewelry designers round sustainability and to advertise the optimistic affect of pure diamonds.

The ReSet Assortment launches as we speak (5 October) and is a collaboration with 5 main US designers, together with Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoë Chicco.

Colby Shergalis, senior vp of De Beers Group Model, stated: ‘‘By way of ReSet, we’re connecting a group of bijou designers to the individuals and locations the place our diamonds originate, so the designers can be taught extra in regards to the journey of a De Beers diamond and the optimistic affect it makes. 

‘‘We had been proud to host Jade, Jennie, Julez, Sara and Zoë at our operations in Botswana, and have been moved by their enthusiasm about sharing what they’ve discovered and by their need to search out further methods to provide again.’’

He added: ‘‘The gorgeous and distinctive pendants they created are the results of months of labor, in difficult instances, spurred on by the recollections of the extraordinary connections they made with each other and with the individuals of Botswana and we look ahead to launching the gathering.’’

Jennie Kwon stated: ‘‘Us designers shaped such a particular bond whereas we had been out in Botswana with De Beers Group and we needed to commemorate the expertise by collaborating on a undertaking that may dwell on past the journey. 

‘‘As this undertaking began to get fleshed out, it grew to become vital to us that the undertaking really feel related to the instances, with so many issues happening this yr. As soon as it was determined that the proceeds would go in direction of causes that we every felt had been related and vital, the aim grew to become two-fold, so took on much more weight.’’

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