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De Beers Group has introduced the worth of tough diamond gross sales at $467m (£360m) for the eighth gross sales cycle of 2020.
The diamond firm has applied a extra versatile strategy to tough diamond gross sales throughout this cycle, with the web Sight gross sales occasion extending past its regular week-long length.
The gross sales worth for 2020’s eight cycle is a rise from $334m (£257m) throughout this 12 months’s seventh cycle and $297m (£229m) from the identical interval final 12 months.
The provisional tough diamond gross sales determine quoted for cycle eight represents the anticipated gross sales worth from 21 September to 9 October, and stays topic to adjustment primarily based on ultimate accomplished gross sales.
Bruce Cleaver, CEO of De Beers Group, mentioned: “We proceed to see a gradual enchancment in demand for tough diamonds within the eighth gross sales cycle of the 12 months, with cutters and polishers growing their purchases as retail orders come by forward of the important thing vacation season.
“It’s encouraging to see these demand traits, however these are nonetheless early days and there’s a lengthy option to go earlier than we could be certain of a sustained restoration in buying and selling situations.”
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