Singaporean nightlife lovers would more likely to have patronised leisure and meals and beverage venues by the SJS Group.
Assume Bang Bang nightclub, Lulu’s Lounge, Workers Solely, Papi’s Tacos and Pasta Bar — these are all institutions which might be well-loved within the leisure panorama.
The brains behind SJS Group is husband-and-wife workforce Joshua Schwartz and Sarissa Rodriguez-Schwartz, who’ve been collectively for 11 years and married for six.
Began Off Ready Tables And Bartending
Each Joshua and Sarissa had humble beginnings.
Joshua began off within the meals and beverage trade on the younger age of 10, the place he helped his father who was a chef within the kitchen.
He then launched into climbing the trade ladder — the place he took on roles from being a dishwasher to common supervisor.
Alternatively, Sarissa pursued a level in worldwide enterprise at George Washington College, and was supplied jobs at Merrill Lynch and JP Morgan.
She graduated in 2008 — proper when Wall Avenue crashed — so she ended up taking over bartending jobs to repay her scholar loans.
It was throughout considered one of these stints that she met Joshua they usually launched into their enterprise journeys collectively.
The Begin Of SJS’ Timeless And Vacation spot-Worthy Ideas
Pangaea / Picture Credit score: Harper’s Bazaar
All of it started when the New York natives had been supplied the chance to work on a undertaking on the then-unopened Marina Bay Sands.
The mentioned undertaking was the ultra-luxe lounge Pangaea. In its heyday, it was touted by Forbes because the highest-earning membership on this planet.
Pangaea opened in 2011 to a lot fanfare and was the place to get together. For 3 nights, it hosted the well-known and loopy wealthy, with star-studded shoppers the like of David Beckham.
After bringing Pangaea to the world stage by making it the “most worthwhile nightclub per sq. foot on this planet” based on Forbes, the duo stepped out on their very own and established SJS Group in 2014.
The pair opened Bang Bang, a membership housed in Pan Pacific Lodge. It’s evident that the couple pays excessive ranges of attentiveness to the expertise that patrons can have.
There may be at all times one thing occurring in Bang Bang, from dancers in cages to bear mascots.
Imsage Credit score: Bang Bang
In 2018, the membership did away with the obligatory cowl cost of S$35 that almost all different golf equipment in Singapore impose on patrons.
“For us, it is smart to make the entire club-going course of as simple and comfy as doable,” Sarissa informed The Straits Instances in an interview.
Lulu’s Lounge is one other bar and reside music venue began by the duo that discovered its residence in Pan Pacific Lodge.
The nightspot is impressed by fictional character Lulu, and like Bang Bang, it goals to provide friends an “participating various” to typical after-work spots.
Each Bang Bang and Lulu’s Lounge had been based in partnership with The Prive Group.
Workers Solely / Picture Credit score: Time Out
With different companions, SJS operates the speakeasy-restaurant Workers Solely in Amoy Avenue, which opened in 2016 and has an outlet in Hong Kong’s Lan Kwai Fong district that opened in 2017.
Since its founding in 2014, SJS group presently owns 5 institutions, with one other two coming quickly.
Increasing Throughout The COVID-19 Pandemic
bar Milano / Picture Credit score: Way of life Asia
Regardless of the grim financial outlook because of the Covid-19 pandemic, the couple opened their newest location, bar Milano, this July.
Bar Milano is an Italian bistro and cocktail bar, which pays homage to the basic taverns of Europe.
In line with the couple in an interview with CNA Luxurious, loads of their concepts are sparked by their travels around the globe.
“We open these locations as a result of we really feel a ardour about them. The overriding theme is to create a sense of being some other place. We at all times begin with a sense,” Joshua mentioned.
Many golf equipment in Singapore have pivoted into changing into eating institutions, with nightlife large Zouk even opening a cinema membership.
Nevertheless, Sarissa and Joshua have determined to maintain Bang Bang and Lulu’s closed, whereas specializing in bar Milano and meals supply for Pasta Bar and Papi’s Tacos.
Regardless that the institutions stay closed, the group gave weekly grocery baskets for 3 months to their performers who couldn’t work.
Additionally they hosted a web based fundraiser at Bang Bang and initiated a digital burlesque platform, the place shoppers can e book a web based efficiency for his or her particular events.
Regardless of the unsure financial scenario, the couple is of the idea that there’ll nonetheless be a robust demand for his or her nightlife institutions when they’re allowed to open once more.
“There’ll, sadly, be locations that can shut. However for the people who find themselves professionals at this, hopefully they are going to discover a technique to succeed, and have a greater likelihood to proceed and develop,” mentioned Joshua.
Featured Picture Credit score: SJS Group / Bang Bang