From “Cloud Clubbing” To Spin Lessons: How S’pore Nightclub Zouk Retains Afloat Amid COVID-19

From “Cloud Clubbing” To Spin Classes: How S’pore Nightclub Zouk

Since its founding in 1991, Zouk Singapore has constantly been considered a world-class nightlife institution.

In accordance with DJ Magazine’s annual Prime 100 Golf equipment ballot, the Singapore membership was ranked fifth on this planet final 12 months.

Nonetheless, partygoers haven’t been capable of go to the award-winning nightclub since finish March, on account of measures put in place by the federal government to curb the unfold of Covid-19.

Despite the fact that the leisure large has been fast to innovate and invent different income streams, enterprise is probably going less than pre-Covid requirements.

Final month, Zouk Group was offered to Malaysian agency Tulipa for S$14 million. It was a transfer by Zouk’s cash-strapped mother or father firm Genting Hong Kong (GHK) to generate liquidity.

Regardless of the acquisition, Zouk’s operations in Singapore to date have remained established order and it has give you yet one more modern measure — internet hosting spin lessons.

A Collaboration With Absolute Cycle

A spin class at Absolute Cycle / Picture Credit score: Absolute Cycle by way of Fb

For the unacquainted, spin lessons are a rigorous exercise performed indoors on a stationary bike.

It’s normally paired with adrenaline-pumping music and beats, and a few have even likened the exercise to a clubbing expertise.

Thus, it appears becoming that Zouk has collaborated with health studio Absolute Cycle to carry spin lessons on its dancefloor.

Absolute Cycle is Asia’s largest boutique health studio with 13 studios throughout Singapore and Thailand. It introduced on its Instagram web page yesterday (October eight) collaboration with Zouk was on the agenda.

The health studio additionally talked about that extra particulars on the collaboration could be introduced later.

For now, health lovers should be content material with numerous teasers on Instagram, and the promise that it is going to be “an expertise like no different”.

Despite the fact that it can not change clubbing for some, having a exercise on the dance flooring at Zouk is certain to be a heart-pumping expertise as nicely.

In addition to opening its doorways to the rhythm biking studio, Zouk has additionally beforehand engaged in different measures to spice up income.

Zouk’s Efforts To Climate The Pandemic

zouk capital kitchenZouk’s Capital Kitchen / Picture Credit score: Singapore Tatler

In March, Zouk collaborated with gaming large Razer to convey clubbing to the houses of people.

The initiative was touted because the “first cloud clubbing expertise in Southeast Asia”, the place Zouk’s resident DJs spun on the membership, and had it streamed dwell on Razer’s Bigo channel.

Later, it additionally pivoted by turning its empty dance flooring right into a pop-up restaurant referred to as Capital Kitchen to make sure a gradual stream of shoppers.

Amongst the various issues that this international pandemic has upended, it has modified the way in which customers socialise and work together with each other.

With golf equipment closed for the foreseeable future, it was essential for us to pivot our enterprise mannequin to permit us to evolve within the present local weather, and proceed to innovate and develop new product and income streams that may proceed to thrive, even past the pandemic.

Andrew Li, CEO of Zouk Group on the launch of Capital Kitchen

In accordance with Zouk’s web site, it has additionally not too long ago launched the Zouk store, which sells objects from Zouk merchandise to bottled cocktails and meals supply.

Training Minister Lawrence Wong, who co-chairs the governmental job power tackling Covid-19, not too long ago introduced that the federal government could also be releasing plans to take Singapore by Part three of reopening the financial system.

Whereas cinemas and marriage ceremony receptions will see a rise in capability, it’s unclear if the identical may be mentioned for golf equipment.

Although some industries have emerged as winners from the Covid-19 pandemic, nightlife in Singapore is unquestionably not one, and institutions like Zouk should always implement new measures to remain afloat.

Featured Picture Credit score: Form Singapore / SG Journal

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