From Kendall Jenner and Hailey Bieber to your coolest pal, why actually everyone seems to be sporting a North Face puffer jacket proper now

From Kendall Jenner and Hailey Bieber to your coolest friend,

All the time a sartorially savvy funding, the puffer jacket – regardless of being harking back to a marshmallow and never *actually* that flattering – reigns supreme as one of the crucial sought-after outwear items each winter. Positive, with every journey across the solar comes a little bit of a reinvention (final 12 months types by Balenciaga, Pimples and Alexander McQueen proved hottest; this 12 months is all about Ganni’s color blocking and Arket’s sustainability creds). However in some type or one other, it is the winter coat type we obsess over.

That mentioned, there’s one puffer jacket particularly that makes an look 12 months after 12 months after 12 months. And that is The North Face puffer jacket. Favoured by the likes of Jennifer Aniston and Halle Berry within the noughties, their routine goes somewhat one thing like this: climate will get colder, a star wears one (this 12 months, Kendall Jenner wore the Nuptese Cropped Down Puffer Jacket in black when she went ice skating with Kourtney Kardashian), then each influencer/trend editor/off-duty mannequin dons one. And so they all promote out.

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In 2020, nonetheless, they grew to become massive information lengthy earlier than temperatures hit freezing due to a pandemic-induced need for consolation over all else. And so they proceed to show in style as we edge into 2021. Want additional proof? The (virtually) season-less staple which oozes in sensible prowess, is now the primary searched merchandise on trend re-sell website Depop. In actual fact, queries have elevated by greater than 400% previously two months.

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It is official: The North Face has pivoted from not-that-cool outside model to the street-style label all of us desire a piece of.

Arket’s sell-out, influencer-adored puffa coat is again in new colors and lengths, however you’d higher act shortly in order for you it

However why? The resurgence of The North Face puffer jacket might have somewhat one thing to do with its aforementioned military of celeb followers – we’re speaking Kendall Jenner, Hailey Bieber and Bella Hadid and (many) extra…

However there’s additionally the truth that the model has put its identify to a rising variety of epic collaborations of late – with fairly main designers like Maison Margiela (the capsule assortment included round variations of North Face’s puffer and fleece vests which had been a sell-out hit), Supreme and Junya Watanabe. And most just lately? Gucci.

Yep, after the teaser video dropped again in September, a collaboration assortment between Gucci and The North Face – two manufacturers that delight themselves on having comparable histories and values – has lastly landed. And boy, is it good. Celebrating the spirit of exploration, the gathering is offered in retailer in London (by appointment) from Jan four till Jan 31. Any brand lover’s dream, it options strolling boots, t-shirts, jackets, luggage and extra – with branding and mood-boosting florals splashed over items minimize in The North Face’s signature silhouettes.

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The collab performs right into a pandemic starvation for “the important” – another excuse why our urge for food for the North Face puffer jacket is larger than ever earlier than. As if we would have liked another excuse to chorus from quitting the model.

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20 of the very chicest winter coats that may take you thru to spring

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