How Aurora James Based the Style Trade’s Coolest Sustainable Model

How Aurora James Founded the Fashion Industry's Coolest Sustainable Brand

This week, we’re rebroadcasting and increasing upon one among our favourite Second Life episodes from the archives with Aurora James.

So far as style model founders go, it would not get a lot cooler or extra attention-grabbing than Aurora James, founder and inventive director of trailblazing sustainable equipment model Brother Vellies. The model’s sneakers and luggage are impressed by African tradition and supplies and are even handcrafted by native artisans. Since beginning the corporate in 2013, James has received a CFDA award and counts Beyoncé and Solange Knowles as followers. However as is all the time the case, her present profession wasn’t precisely what she initially got down to do. After finding out journalism in faculty, James labored as an agent for fashions, in manufacturing at Style TV, and for a nonprofit group backyard mission referred to as Woolly Pocket.

Quickly after a major life change and transfer to New York, James took a visit to Africa and that is when she first had the thought to create Brother Vellies upon encountering the expert craftsmen she got here throughout whereas visiting totally different components of the continent. Now, we all know and love Brother Vellies for its superbly distinctive sneakers and luggage that James designs season after season. (Tip: Her Instagram account is a must-follow.)

Head to iTunes to subscribe to Second Life and take heed to this episode to hear all about James’s fascinating, inspiring journey to launching Brother Vellies. Under, store a few of the model’s gorgeous sneakers and luggage.

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