With six shops islandwide and an enormous group, each yoga practitioners and newbies alike are more likely to have heard of Yoga Motion.
Again in 2012 when Yoga Motion launched its first outlet, the yoga trade was nonetheless in its nascent levels, and there have been solely a handful of yoga studios in Singapore.
At the moment, most yoga studios have been subsidiaries of huge health gyms, and drop-in courses or packages weren’t the norm.
Yoga Motion director and co-founder, Alicia Pan, felt that it was a pity as she had personally skilled the optimistic results of yoga on her bodily and psychological wellbeing.
That was when she determined to start out Yoga Motion together with her then-partner, current-husband Peter Thew.
Humble Beginnings
Yoga Motion’s first outlet at Carpenter Avenue / Picture Credit score: Yoga Motion
36-year-old Alicia advised Vulcan Put up that she needed to start out a “no-fuss, no-frill yoga model” to make yoga extra accessible to the plenty.
Slightly than being a calculated enterprise transfer, the husband and spouse duo simply needed to make yoga one thing that everyone may get pleasure from.
Yoga Motion then arrange their first studio on Carpenter Avenue in 2012 with a contemporary new idea.
There have been simply three easy choices on the menu — a Single Class, a 10 Class Pack, and an infinite pack.
To be trustworthy, we initially didn’t have an extravagant marketing strategy for Yoga Motion.
We simply needed to bridge the hole within the yoga trade right here in Singapore, and our aim was simply to make yoga accessible to anybody who was to affix a category however was intimated by the concept.
Alicia Pan. Yoga Motion Director and Co-Founder
On the Carpenter Avenue outlet, the 2 founders hand-built a lot of the inside, and even turned an previous door right into a reception desk.
Alicia additionally needed to juggle three roles — a front-desk employees, cleaner and yoga instructor — as a result of they merely didn’t have sufficient funds at the moment.
All their efforts weren’t in useless. The previous singer-songwriter shared that being hands-on helped the staff to be “crystal clear on the ins and outs of the enterprise, (which) was essential to maintain all the model at its greatest.”
Constructing On The Way of life Idea
Picture Credit score: Yoga Motion
Most not too long ago, Yoga Motion launched its extremely anticipated Orchard Flagship studio. Spanning 6,000 sq. foot, the studio is its greatest but.
Moreover yoga classes, the outlet additionally has a brand new espresso idea referred to as Drishti Dagger, and a patio overlooking the hustle and bustle of Orchard Highway.
To this point, Yoga Motion has a buyer base of over 100,000 yoga fanatics clocking a whopping 25,000 visits a month.
It additionally has a staff of over 120 employees, six areas, and even an app that the staff constructed “from the bottom up”.
The Yoga Motion app / Picture Credit score: Yoga Motion
Since its launch, the app has garnered extra than 28,000 downloads and constantly scores over one million views month-to-month. It additionally acquired nominated “App of the 12 months” Finalist by the Match Summit.
In line with Alicia, the app makes up an excellent a part of the life-style idea that the staff is attempting to construct at Yoga Motion, because it locations extra give attention to social experiences.
Moreover, the introduction of the applying performed a component in a 30 per cent year-on-year gross sales improve.
Shopper Expertise At The Forefront
Picture Credit score: Yoga Motion
Since its inception, Alicia and Peter have grown Yoga Motion from a bootstrapped startup funded by their very own financial savings to one among Singapore’s most prevalent health choices.
When requested how Yoga Motion differentiates itself from different yoga studios, Alicia burdened that the model places the shopper expertise on the forefront.
We make sure that the expertise is constant all through — from the feel and appear of our web site, app and our bodily areas, to checking in and being greeted by the entrance desk.
We additionally strive to not do an excessive amount of with our choices, preserving it easy and digestible.
Alicia Pan. Yoga Motion Director and Co-Founder
Acknowledging that working a enterprise will not be a mattress of roses, Alicia shared that there are “particular person large and small challenges each single day.”
The yr 2020 specifically, needed to be the “greatest setback” for the model to date, she added.
As a result of compelled closures and heavy social distancing restrictions, the studio was not capable of open for at the least two months, affecting revenues.
Regardless of the challenges, the staff stood by the worth of the model and embraced new methods to maintain offering the superb service that it’s recognized for.
For instance, like many health studios, Yoga Motion ran livestream courses. It additionally routinely runs pop-up courses with varied themes to maintain clients engaged.
In the long term, Alicia stated that she wish to carry Yoga Motion to new markets, whereas additionally branching into different life-style verticals.
“It was extraordinarily exhausting work navigating what the most effective plan of action was this previous yr, and we’ve definitely seen lots of companies fall, however I might attribute our firm’s ‘never-say die’ perspective to this final result,” she stated.
Featured Picture Credit score: The Busy Lady Undertaking
