Japanese Melons Have been A Advertising Technique, Right here’s This Putrajaya Farm’s Actual Ambition

Japanese Melons Were A Marketing Strategy, Here’s This Putrajaya Farm’s

It was a sizzling, sizzling morning once we drove as much as Presint 19 in Putrajaya. We weren’t enthused by the warmth, nevertheless it was this identical warmth that the premium Arus muskmelons rising at Mono Premium Melon (Mono) thrived on.

In our climate, as much as Three-Four cycles of this melon will be grown, a a lot bigger yield than what Japanese farmers can get with their single season of summer time.

However climate alone can’t develop a melon, so the three skilled co-founders behind Mono—Yeo Chen Swee, Seh Cheng Siang, and Mohd Sofian bin Ali—put their heads collectively to give you a wise farming system.

We have been there for a farm tour and to reap our personal RM168 melon. 

Me holding my boss’ large melon, and no, that’s not bizarre to say in any respect

200 slots have been opened for Mono’s first public batch harvesting, so it could possibly be assumed that for this harvest, they’ve already made simply over RM33ok in income.

Nevertheless, this solely touches the floor of Mono’s precise mission and income technique.

Precision Farming With Japanese Strategies

For customers, in fact these Japanese melons are the star of the present. However few get to know and recognize the care and expertise that goes into rising each.

Mono’s IoT (Web of Issues) enabled farm permits them to conduct precision farming, which these Arus muskmelons want. “No extra agak-agak,” Seh commented, referring to extra relaxed farming strategies used to develop common melons.

With the IoT setup, the workforce can remotely monitor the standing of each rising melon on their smartphones. They will modify the quantity of vitamins or water a plant wants, change the fertiliser composition, and even monitor the greenhouse’s temperature.

Mono additionally calls it a plant-driven system, whereby the crops resolve for themselves once they require feeding, and sensible valves within the Autopots they develop in will facilitate the move from a big tank.

Seh mentioning particulars concerning the plant, with the massive nutrient tank behind him

On high of diet, there’s stress-free music performed on the greenhouse for the crops’ development (Japanese farmers use this method too). Rising melons are polished and massaged weekly with a Nexcare facial glove to stimulate sweetness and to end in a extra “3D” netting on the floor.

We maintain [the melons’] well being, and they’re going to maintain our pocket.

Yeo Chen Swee, co-founder of Mono.

Even with the main points that go into precision farming, the end result will be nonetheless unpredictable and there’s no 100% assure for the crops. Because of climate situations, sudden rotting, and different uncontrollable elements, the melons are in danger up to date they’re harvested.

The benefit that Mono has is that the groundwork to cut back these dangers have been accomplished with their 15+ years of melon-farming expertise. 

With the IoT app, monitoring and making changes as soon as a day is sufficient. Yeo added, “Truly, we are able to pre-set for the entire month or week, even as much as one cycle. This cuts down on a whole lot of human error, as a result of as soon as the harm is completed, it’s very troublesome to recuperate.”

Seh briefly demonstrating how the distant monitoring is completed

With little room for error, why develop this specific melon?

“[We chose this seed] as a result of that is probably the most troublesome to plant, however we need to problem it. We’ve got the arrogance, the instruments, that’s why we selected the toughest simply to show that it’s potential,” Seh stated.

Greater than proving it to themselves, they needed to set an instance for different Malaysian farmers.

Sharing The Fruits Of Their Labour

Within the large image, Mono desires to equip farmers with the correct data and expertise to develop these premium and uncommon melons in Malaysia.

“That is the primary goal of Mono farms: we now have a platform the place we’re organising our Mono farms idea, and just lately, we truly launched an funding startup programme for small farmers,” Seh revealed.

Seh explaining the care that goes into guaranteeing that the netting of melons is constant and 3D

What this implies is that farmers with 1,200 sq ft of land can rent Mono to arrange their very own IoT enabled farm and develop 400 premium melons in a cycle.

The kind of land doesn’t matter both, because the melons are grown in Autopots with a soilless medium. You may have them in your entrance porch and even your roof.

A setup prices about RM68ok, with the identical monitoring system that Mono is utilizing. “We will arrange in a single week’s time, after that, you can begin planting the following day. In Three months, you’ll produce the primary batch of Japanese melons,” Seh stated.

Seeds and fertiliser come at a separate price, with the seeds costing RM3 every and bought solely by Mono. Mono’s help doesn’t cease there although, as they will additionally assist monitor the wellness of your crops by means of the IoT system and CCTVS.

From the left: Co-founders Yeo, Sofian, and Seh

If Mono’s technique works as deliberate, we’ll be seeing extra farms replicating the Mono farm idea. The workforce has already put within the arduous work of discovering options that convey outcomes, and are giving others an opportunity to realize the identical high quality with out all of the challenges that include it.

“Mono farm [provides] a platform and alternative for the youthful technology or newcomers on this trade. In order that they be a part of the Mono neighborhood [to know the] setup for the farm, planting, technical know-how, as much as advertising. It’s a one-stop answer for farming,” Seh stated. 

Because of this the melon is just a beginning product in Mono’s plans, the true enterprise mannequin right here is to domesticate extra farms utilising the Mono farm idea, beginning with Arus muskmelons.

Nevertheless, Mono gained’t work as a intermediary. The farms are inspired to promote their very own fruits with their very own branding to be able to minimize the provision chain shorter, which is one other one in every of Mono’s objectives.

With a shorter provide chain, they will higher educate finish customers on the work that went into rising the fruit and easy methods to correctly eat and recognize it. 

An indication passing on data about easy methods to benefit from the melon

For instance, we learnt in the course of the farm tour about how the melon modifications in texture, sweetness, juiciness, and aroma from the primary to the sixth day after harvest.

Not like the widespread notion that greater is healthier, there’s no grading system for Mono’s melons. Mono has standardised their harvest measurement to 1.Four-1.8kg per melon, however even with some smaller or greater melons, they’re meant to style the identical.

Being Sustainable And Scalable

To be on this trade long-term, the Mono workforce believes that sustainable farming begins from the farmers first making a revenue. Then solely can farmers take into consideration sustainability in different types to guard the atmosphere, cut back wastage, and extra.

We wrapped up our farm tour after studying easy methods to do a furoshiki (japanese cloth) wrap

Seh shared some examples for a way farmers can market their melons:

Doing a pick-and-harvest open day, just like the farm tour we skilled.Promoting them by means of e-commerce.Permitting households to “undertake” a melon plant from the beginning all the way in which till it’s harvested for his or her consumption.

By way of scalability, when new farmers are extra assured after the success of their small melon farm, Mono can help in increasing the farm to extend melon crop manufacturing.

Mono plans to scale by ultimately bringing in different premium melon species that aren’t widespread in Malaysia. By instructing current or new farmers of their Mono neighborhood to additionally develop these new melons, they can also improve their income supply.

We introduced up that one in every of our dad and mom has a farm in Bukit Beruntung with their very own greens and fruits. According to their mission of rising extra native farmers for this Japanese melon, they quipped, “We [have brought] Japan to Putrajaya, we are able to convey Putrajaya to Bukit Beruntung.”

You may be taught extra about Mono Premium Melon right here.You may learn our different agritech items right here.

All Picture Credit: Vulcan Put up

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