Laings appoints new retail marketing consultant

Laings appoints new retail consultant

Luxurious jewellers Laings has introduced it has appointed retail marketing consultant Stephen Paterson to its workforce.

Paterson will now supply recommendation to Laings clients to make sure they’ve the “best possible expertise” once they go to a Laings retailer. 

He’ll work alongside the jeweller’s groups throughout its showrooms in Glasgow,  Edinburgh, Cardiff and Southampton, and “construct on each side” of their retail service.

Paterson has a “wealthy historical past” within the jewelry and watch sector, having joined Hamilton and Inches on the age of 18, and remaining with them for 40 years.

Throughout his time there, he stated he constructed an “in-depth information” of luxurious retail, and might perceive what clients are searching for.

Laings are well-known for internet hosting an array of luxurious watch manufacturers, together with Patek Philippe, Rolex, OMEGA, Jaeger-LeCoultre and IWC. Paterson is now “trying ahead to persevering with these relationships” with Laings.

Paterson stated: “When clients are searching for a luxurious merchandise it’s paramount that they persistently obtain the very best service. They’re searching for an funding piece, be that monetary or emotional. 

“It’s an vital resolution that they will be making when they’re in our care and making certain that they’re handled to a memorable and pleasant expertise is one thing that you need to get proper.”

He added: “It’s a extremely thrilling time to hitch Laings and grow to be a part of their story. Joe

Walsh’s (CEO) imaginative and prescient for the corporate builds on 180 years of heritage, however it’s also progressive and I’m trying ahead to seeing how we are able to introduce the following chapter of their historical past.

“It’s clear while you converse to members of the Laings workforce that they really feel enthusiastic about the best way Laings are transferring ahead and there’s an actual appreciation for the work everyone seems to be doing to help what is going on.” 

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