Mad About Gems: How This S’porean Radio DJ Constructed An Award-Profitable Bespoke Jewelry Model

Mad About Gems: How This S’porean Radio DJ Built An

Jewelry buying could be disappointing when you may’t discover the distinctive items you’ve been trying to find.

Nevertheless, it’s laborious to really feel let down at MADLY, with their vary of vibrant, painstakingly designed gems.

The bespoke jeweller has acquired appreciable consideration for the reason that model’s inception in 2015. In reality, MADLY has made it to Tatler’s 10 Finest Singaporean Jewellers for 4 consecutive years.

It has additionally received the Finest Jeweller in Asia by the Luxurious Journey Information Way of life Awards, and made it to TallyPress’ Prime 10 Artisan Jewelry listing.

The Singapore-based model has even been referenced in publications like Vogue, Vainness Honest and the Worldwide New York Instances.

“We’ve positively grown by leaps and bounds, as evidenced by the truth that we began with one designer,” says Maddy Barber, the founding father of MADLY.

“In six years, have expanded to (a group of six designers) and we’re nonetheless rising.”

From Radio DJ To Jewel-preneur

A radio persona well-known in Singapore, Maddy continues to function the co-presenter of a breakfast present on native radio station Kiss92 FM.

Nevertheless, gems had been at all times a lifelong love of hers.

Rising up, I might silently covet my mother’s jewelry assortment which is a mixture of diamond and colored gemstone jewels,. After I was in a position to purchase my very own jewelry, I wished every bit to mirror who I used to be.

(However)  I discovered that conventional jewellers didn’t, and nonetheless don’t, provide many selections of stones or design, and the items supplied available in the market had been fairly run-of-the-mill.

Maddy Barber, founding father of MADLY
Picture Credit score: MADLY

Maddy tried to create customized jewelry at common jewellers, however realised that they hardly ever went by way of the trouble of understanding their shopper’s fashion or persona — neither had been they daring sufficient to attempt something new.

This was why she launched MADLY.

“If I get a bonus at work and spend it on a chunk of bespoke jewelry, it’d higher be one thing that’s distinctive and tells my story, even when it’s right down to the final element,” says Maddy.

“Apparently, many really feel the identical manner too and so, right here we’re!”

Design In accordance To Your Funds

The design course of at MADLY at all times begins with a price range.

Usually, engagement rings begin from round S$three,500 whereas the advanced cocktail rings featured on MADLY’s Instagram web page begin from S$6,500.

Basically, the bigger your gems (and ring measurement), and the extra advanced or elaborate a design, the upper the associated fee might be.

That’s why at MADLY, we let you know to set a price range, after which we are able to advise you on the most effective choices for it.

Maddy Barber, founding father of MADLY

After setting their price range, prospects can select from a spread of gems that match their value vary.

“Each gem seems to be stunning and not using a higher one subsequent to it, and at MADLY, we now have a spread for shoppers to see the distinction,” says Maddy.

“Our studio doesn’t use jewelry lighting — solely common LED and the daylight that pours in from our terrace. We really feel that that is essentially the most genuine manner of showcasing jewelry, to see the gem precisely as the way you’d see your jewel on a day-to-day foundation after it leaves our store.”

madly gemsPicture Credit score: MADLY

After gem choice, shoppers work with certainly one of MADLY’s designers to grasp their imaginative and prescient for the piece.

“We at all times attempt to decode our shopper’s fashion DNA,” says Maddy. “Are they fashionable and smooth, romantic and classic, daring and brilliant, or edgy and funky?”

“For very significant items, we attempt to chat with them extra concerning the tales they’re attempting to convey, or little quirks that basically convey a design and jewelry piece to life.”

The method takes some backwards and forwards earlier than the design is confirmed, says Maddy, who notes that it’s laborious to nail a shopper’s preferences on the primary attempt.

As soon as the piece is confirmed, the crafting course of takes 9 to 12 weeks to finish.

Diamonds Aren’t A Lady’s Finest Pal

In response to Maddy, MADLY has the widest vary of colored gems in Singapore.

The jeweller’s vibrantly colored gems are an enormous departure from the muted look of a default diamond solitaire — and that vibrance has helped MADLY stand out from conventional jewellers in Singapore.

MADLY has the complete vary of gems, from the extra well-known colored gems resembling sapphires, emeralds and rubies, to up and coming ones like spinels and tsavorite garnets, and even colour-changing gems like Alexandrites.

The model solely sources the highest zero.1 per cent of uncommon gems available on the market, that means that solely a handful of the 1000’s of gems the model screens meets their requirements.

Alexandrite engagement ring / Picture Credit score: MADLY

All our stones have the magical trio of excellent color, reduce and readability. The highest zero.1% of stones have the most effective color for every stone kind — at all times brilliant and vigorous, excessive saturation and pure hues.

Maddy Barber, founding father of MADLY

On prime of being extra eye-catching than diamonds, colored gems are sometimes extra uncommon than white diamonds, whereas being extra bang on your buck by way of measurement.

For instance, Tanzanites — a colored gem found solely in 1967 — is about to expire by the flip of the century.

However for the value of a one-carat D-colour diamond, you may get a 10-carat Tanzanite that rivals Titanic’s Coronary heart of the Ocean (if yow will discover one). 

This makes colored gems an awesome purchase for cash-strapped youthful prospects searching for a singular piece available on the market.

Moral Jewelry

The bespoke jeweller has additionally invested in a sourcing workplace in East Africa to buy gems of their tough type.

This provides gem cutters full reign over the valuable stones. They’re additionally in a position to coax the complete potential out of every tough by way of their precision cuts.

The direct line to a provider additionally offers MADLY’s gems with unprecedented traceability.

madly gemsPicture Credit score: MADLY

MADLY is the one jeweller in Singapore to be accredited with the Worldwide Colored Stone Affiliation’s Moral Accreditation program.

Which means the gems bought from MADLY are mined responsibly, traded sustainably, not sourced utilizing baby labour and obtained legally.

I began MADLY as a result of I wished to offer again to the communities which unearth the world’s pure wonders, and be sure that they’ve related alternatives as us, and earn respectable wages to supply for his or her households.

Our in-house gemologist goes to Tanzania himself, meets with the miners and inspects each stone personally, along with our Tanzanian group.

Maddy Barber, founding father of MADLY

Their Jewelry Are Madly Private

The clientele at MADLY consists of a variety of consumers — from couples searching for engagement rings, to energy ladies procuring their very own jewelry.

“MADLY is extra than simply creating and promoting stunning jewelry – it’s about making the world a extra joyful and glowing place with what we do and the way we work together with folks and the world round us,” says Maddy.

Her ardour for gems bleeds into the best way she enthuses concerning the items that MADLY creates.

She stresses that bespoke jewelry is among the “most intimate possessions” one may presumably have.

“Are you able to think about choosing a gem that’s precisely 11 carats to characterize 11 years of marriage, designed together with your and your husband’s initials like a secret that’s recognized solely to you and your love?”

“Or a pendant with a lagoon tourmaline the identical hue because the Maldivian ocean, a spot that gave you immense peace whereas on vacation there?” she gushes.

“With bespoke jewelry, something is feasible and any reminiscence could be ‘set in stone’ — pun unintended!”

Featured Picture Credit score: MADLY

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