Marie Saint Pierre on the Energy and Pleasure of Trend

Marie Saint Pierre on the Power and Pleasure of Fashion

by max abadian.

What the multidisciplinary Montreal-based designer is reminiscing about, observing and energized by proper now.

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With greater than 30 years on the helm of her eponymous model, Montreal based mostly designer Marie Saint Pierre has been aware about the style business’s many ups and downs. However the tenacious inventive, who has dabbled in growing menswear and residential decor items along with operating a profitable womenswear line, gives the look that she hasn’t fairly seen all of it and stays prepared for something. “Trend may be very proactive in altering itself and altering its parameters,” says Saint Pierre, citing the appearance of the web for instance of a time when her enterprise went by means of a serious pivot. Shoppers’ means to see the most recent runway appears to be like in actual time as a substitute of ready for them to be printed in a magazine has impacted the character of catwalk productions in addition to the momentum with which clothes is manufactured. “There have been many instances when the business has been shaken to its core,” she notes with a touch of unflappability that comes solely from expertise.

What has remained a relentless is Saint Pierre’s dedication to dressing originals: powerhouses who consider within the potential of clothes to convey energy, sensuality, sophistication and extra. Her items, all produced in a Montreal manufacturing facility area, have developed subtly every season and are targeted on unifying luxurious technical fabrications with elevated traditional designs.

“After I began my profession, I needed to discover a area of interest with garments that have been outlined by not solely aesthetic and singularity but additionally efficiency and effectively being,” she says. “I attempt to mix all these parts in our collections — to permit girls who go to work day-after-day to be ok with what they’re carrying but additionally to really feel the technicality behind it and be extraordinarily snug in it.” Saint Pierre — who has collaborated with Canadian swimwear model Shan on a variety of athleisure items— was an early adopter of sportier fabrications like scuba-style jersey and mesh, imbuing her designs with a go-anywhere angle.

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curiOus mOntreal.

Saint Pierre says she has obtained letters of gratitude from followers all over the world — artists, bankers and past. “I’ve had legal professionals inform me they by no means misplaced a case after they have been carrying my garments,” she laughs. “After I see folks carrying my garments, it permits me to see the items from a distinct perspective. That’s actually attention-grabbing, and it’s what I’ve realized to like most about my job.”

The designer says she’s nonetheless thrilled when she wakes up within the morning with concepts, including that her model has seen a shift towards a extra seasonless strategy over the previous two years; Maison Marie Saint Pierre additionally operates on a made-to-order foundation to scale back the waste related to mass manufacturing. Untethering herself and her crew from the relentlessly paced conventional trend calendar has allowed Saint Pierre to stay targeted on the all-important three Ps of enterprise: folks, planet and revenue. “And I’ve added a fourth P, which is pleasure,” she notes. “I believe that’s essential these days—to really feel joyful about one thing.”

And that notion ties in very effectively with Saint Pierre’s ethos in terms of her work. “I name it ‘experiential luxurious,’” she says of how self-expression is uniquely linked to fashion. “If folks can embrace the privilege we’ve as human beings of having the ability to specific ourselves by means of means apart from phrases and manner — by means of garments — it’s a really refined option to talk. That’s why I hold doing it; in any other case, I’d be attempting to avoid wasting the world in one other means.”

What recommendation do you’ve got for somebody who desires to be a designer?

“It’s a must to have a function. Know what you’re trying to put available on the market. If it’s simply one other piece of lovely clothes, I don’t assume that’s sufficient proper now. We’ve got historical past that offers us the chance to have a look at wonderful garments from the previous. And folks can purchase wonderful items of clothes second-hand. The market is filled with wonderful merchandise. It’s a must to discover the ‘Why?’ of what you’re doing and belief that the thought will maintain you thru time and all the hassle you must put into constructing a model.”

What’s your earliest fashion reminiscence?

“My mom getting back from Europe. On the time, not everyone travelled, however my dad and mom have been fortunate sufficient to have the ability to, and so they went to Paris many instances. My mother would purchase Courrèges and, afterward, Yohji Yamamoto. She got here again with the latest garments, and I keep in mind opening her suitcases to see them. I used to be not occupied with garments from photos in trend magazines — I used to be within the fabrications. With Courrèges, I noticed the novelty in materials; it was very futuristic and combined with the extra philosophical strategy of the Japanese designers within the ’70s.”

Photograph by Keystone-France/Gamma-Keystone by way of Getty Photos

When you may dwell in any period for its trend, what wouldn’t it be?

“The 1920s, after we removed the corset and moved into trend as a substitute of costume. I believe that’s when the transition occurred; issues began to be accomplished in a different way. Madeleine Vionnet was such an vital determine within the trend business, though she’s not well-known. She reworked how materials have been reduce with the bias reduce — that’s the largest invention you may dream of in trend. It liberated girls from heavy clothes. And he or she was an advocate for sewers; she created the primary syndicate for them. Girls have been actually on the centre of the style business. After which hastily, they sort of disappeared. It turned a male-oriented business.”

What’s your thought of a necessary on a regular basis garment?

“My favorite piece is the coatdress, as a result of it’s so related to what we’re residing right this moment by way of no borders between masculinity and femininity. You’ll be able to resolve whether or not it goes extra along with your masculine aspect or your female aspect. And you’ll put on it so many various methods. It’s a really highly effective piece of clothes; I’ve all the time accomplished them in my collections. They transcend perform but additionally trend.”

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