“There’s nothing higher than free stuff” is a standard philosophy that the majority Singaporeans share.
That is evident from the snaking queues for freebies and gross sales, or strolling across the grocery store to snack on free meals samples.
Admit it or not — deep down, everybody has a kiasu aspect to them.
Nonetheless, Eevann Seah of Elitez Asia advised Vulcan Publish that regardless of the love for freebies, a few third of Singaporeans nonetheless hesitate to method a promoter giving out free samples.
For this reason Eevann and his workforce is assured that Auntie Sam is sure to win over the hearts of Singaporeans.
Free Samples From Laksa To Beer
A queue without cost samples from Auntie Sam / Picture Credit score: Auntie Sam by way of Fb
Auntie Sam is a merchandising machine that dispenses samples. It’s free for anybody with a registered Singaporean cellphone quantity.
All customers must do is register for a free account to have the ability to declare a free pattern every week. One can even pay a small charge of S$zero.99 to dispense three samples per week.
In line with Eevann, there are a minimum of eight to 14 completely different samples put out every week. This week, prospects can deal with themselves to a can of Carlsberg beer, or instantaneous laksa from Prima Style.
Prior to now six weeks, it has distributed samples from well-loved meals and beverage manufacturers like Loacker, Kellogg’s and Ribena. It additionally options merchandise like toothpaste and physique wash.
Picture Credit score: Auntie Sam by way of Instagram
Auntie Sam is presently positioned inside NTUC FairPrice at Ang Mo Kio Hub, and customers of the machine can earn Sam factors simply from dishing out free pattern and leaving product critiques.
If customers determine to purchase the product from NTUC after the free pattern, they will add a receipt of their buy to obtain 10 factors.
Regardless of being round for less than six weeks, Auntie Sam already has greater than 9,000 subscribers, and over 20,000 redemptions have been made.
In line with Eevann, though the group at Ang Mo Kio Hub consists of a extra mature demographic, they’re extra attuned to scanning QR codes as a consequence of Covid-19.
Subsequently, signing as much as accumulate Auntie Sam’s samples shouldn’t be too daunting for them.
Auntie Sam’s Bigger Trigger
Picture Credit score: Auntie Sam
Auntie Sam is an initiative by Elitez, which is a human useful resource agency that specialises in fast-moving client items (FMCG) as one among its core companies.
A few of their companies embody deploying promoters to advertise varied merchandise for purchasers in supermarkets.
Nonetheless, when Covid-19 hit, model sampling grew to become not possible though it was nonetheless a vital side for a lot of FMCG corporations.
Having a merchandising machine that might dispense samples was a less expensive and extra easy various for manufacturers to proceed promoting and elevating consciousness about their merchandise.
Moreover, the price of displaying samples in Auntie Sam is decrease for manufacturers, as in comparison with paying the usual charge of S$12 per hour for a human promoter.
“We’re additionally giving prospects the facility of alternative. For instance, with cereal, they will select to eat it nevertheless they like at dwelling, as in comparison with having to eat it immediately on the grocery store,” mentioned Eevann.
Nonetheless, Auntie Sam might need a brief lifespan if it’s not built-in into the hearts of Singaporeans quick sufficient.
Eevann worries that when meals sampling resumes, manufacturers may focus all their consideration again to pre-Covid processes to “make amends for what they missed out on.”
Will Auntie Sam Exchange Human Promoters?
Picture Credit score: Freshcano
Eevann is of the opinion that Auntie Sam is a hybrid of above and below-the-line advertising and marketing.
Above-the-line advertising and marketing refers to ads which can be largely non-targeted and have a large attain, corresponding to bus cease advertisements.
Alternatively, below-the-line advertising and marketing promoting is focused, very like a promoter at a grocery store.
Whereas prospects can work together with Auntie Sam, they will additionally view ads by way of the machine.
Nonetheless, Eevann advised Vulcan Publish that there are “some issues people can try this machines is not going to replacet.”
These embody explaining the distinctive promoting factors of merchandise to prospects, giving them a extremely personalised expertise.
Moreover, many promoters have common prospects and are in a position to construct long-term relationships with them.
The place Will Auntie Sam Go Subsequent?
Picture Credit score: Auntie Sam
Auntie Sam is slated to make an look at Jurong Level this November.
The workforce goals to roll out the merchandising machine to a minimum of eight areas islandwide by the tip of 2020.
Nonetheless, they don’t plan to cease at simply FMCG merchandise. Eevann shared that make-up samples could be on the agenda too because the workforce goals to companion with shops like Sephora.
Company Social Duty (CSR) can also be a part of the plan.
Very similar to the masks merchandising machines which have been rolled out across the island as a consequence of Covid-19, the workforce plans to roll out Auntie Sam machines with fundamental requirements for low-income households.
They’re additionally within the midst of growing an utility which can be an “ecosystem of sampling”, the place people can share in regards to the merchandise they sampled with a wider neighborhood.
“We wish to construct a way of life whereby when Singaporeans take into consideration free sampling they give thought to Auntie Sam,” mentioned Eevann.
Featured Picture Credit score: Auntie Sam