After an offseason throughout which the Cleveland Browns have been predicted to be probably the most thrilling workforce in soccer, probably the most exhilarating factor they placed on the sector Sunday was…a watch. The Tennessee Titans beat the Browns, 43-13, and new Brown Odell Beckham Jr. made seven catches for 71 yards—all whereas carrying a $190,000 Richard Mille watch (though to really purchase one you’d most likely must spend about $300,000 on the secondary market). Once we begin judging NFL contests the best way God meant—that’s, by crowning the workforce carrying one of the best and costliest watches whereas on the sector of play—the Browns’ fortunes will lastly flip.
On Sunday, Beckham wore the identical watch he’d been seen with all all through coaching camp: the RM 11-03 McLaren, one in every of Richard Mille’s many racing-inspired watches. That is vital to notice in a roundabout method. See, for half a century race automobile drivers have been carrying watches whereas competing:. Once we speak about “sport watches,” a number of the most well-known fashions, just like the Rolex Daytona Cosmograph, Omega Speedmaster, and Tag Heuer Monaco, have been constructed for racing. Richard Mille, too, began inside racing when he collaborated with Brazilian driver Felipe Massa in 2007.
That unique partnership with Massa blossomed into one thing way more severe, and throughout extra sports activities: immediately athletes around the globe have been carrying Richard Mille watches. After Massa got here Roberto Mancini, the Italian soccer supervisor, after which the golfer Bubba Watson and tennis champ Rafael Nadal began carrying them whereas enjoying of their respective sports activities. (Nobody had a greater Sunday than Richard Mille: Nadal’s collaborative RM was seen on his wrist whereas he lofted the US Open trophy over the weekend.) That is all a superb bit of selling on Mille’s half—a boast that his watches are so mild that athletes can put on them on the courtroom or the hyperlinks.
However tennis and golf, each non-contact sports activities, are one factor; carrying an almost-$200,000 watch throughout a soccer sport is one thing else completely. On a tennis courtroom, there isn’t a threat of being crushed by a 350-pound defensive lineman. Beckham’s flex provides a wholly new distinct layer to Richard Mille’s brag: not solely are his watches mild sufficient to be worn on the soccer area, however they’ll additionally take a success. The watch on Beckham’s wrist generated $2.18 million value of brand name publicity for Richard Mille, too, in response to Apex Advertising Group.