On-line retail gross sales bounce again in June

On-line retail gross sales rose by eight.5% year-on-year, the strongest development this yr, in response to the most recent IMRG Capgemini eRetail Gross sales Index.

Gross sales bounced again after a droop in Could, which noticed on-line gross sales endure their worst development on document at +1.9%.

Clothes recorded the very best development up to now this yr with an increase of +15.7%. This was boosted by good ends in each menswear, which noticed its strongest efficiency of 2019 at +31.2%, and womenswear, which reversed final month’s detrimental development to realize a rise of+three.three% versus 2018.

There was additionally optimistic performances for well being and wonder +20.four% and residential and backyard +9.eight, elsewhere the outcomes continued the detrimental development for electricals at -23.zero%, and items -23.four%.

Andy Mulcahy, technique and perception director, IMRG, stated: “The buying and selling atmosphere for on-line retail within the first half of the yr has been powerful; for the earlier three months (March-Could), development was simply +2.2%. June then might be interpreted as a bounce-back, notably given it was constructing on robust development of +16.1% in June 2018.

“Nonetheless, the discounting has been heavy so the margins achieved might not be excessive – on-line clothes gross sales had been up +15.7%, however the common basket worth for clothes was down -25%. That doesn’t recommend shopper confidence may be very excessive.”

The sectors that had been affected significantly within the second quarter had been backyard at -45%, beer, wine and spirits -6%, and equipment -11%, partly pushed by the climate and occasions driving spending final yr.