Phillips launches personal promoting platform for jewelry

Phillips launches private selling platform for jewellery

Phillips has introduced the launch of Flawless, a brand new on-line vacation spot providing jewels for fast buy, situated via the public sale home’s web site. 

The group stated it marks the “subsequent thrilling step for the corporate’s fast-growing jewels division”.

The launch of Flawless will showcase 12 excessive and positive jewelry creations by Shaun Leane, out there for personal sale from 24 September 2020. 

The gathering contains Leane’s “most iconic” positive and excessive jewelry designs, in addition to new bespoke items, created to mark the 21st anniversary of the Home of Shaun Leane. 

The inaugural providing on Flawless additionally options items by Cartier, Chaumet, Mauboussin, Tiffany and Co., and Van Cleef and Arpels.

 Paul Redmayne, head of personal gross sales, jewelry, stated, “Dovetailing with Phillips’ world Jewels division, Flawless offers a further platform for each on-line and offline gross sales for something from a 1 carat engagement ring, a 10 carat Vivid Pink diamond, or an Artwork Deco Tutti Frutti Cartier bracelet, thus enabling us to interact immediately with collectors 365 days a yr within the medium of their alternative – WhatsApp, WeChat, textual content, electronic mail, telephone, and so on. 

“As well as, Flawless will showcase the jewellers of as we speak and tomorrow, giving them their rightful voice in what’s historically a heritage market.” 

He added: “As we proceed our mission of championing the most effective in jewelry design, it’s an honour to rejoice the launch with 12 distinctive jewels created by Shaun Leane, a exceptional innovator and trailblazer. 

“His genre-defining jewels have a robust, emotive and infrequently poignant magnificence – reflecting the romance, unstoppable drive and compelling contradictions of the pure world.”

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