PRIVACY POLICY


At SurfAvenueMall.com (“SurfAvenueMall”) we want you to know exactly how and when we collect and use information that can specifically identify you, such as your name, mailing address, phone number, and email address (“personal information”). We do not require that you provide, nor do we collect, any personal information if you are just browsing the Site. We may offer on the Site non-transactional and transaction based services (“Service(s)”) in which, subject to applicable terms and availability, you may participate (e.g., submitting product reviews or becoming a Member to buy or sell items through the Storefronts Service). In order to provide you with the Services you request, SurfAvenueMall may require that you first provide certain personal information, which we determine is reasonably necessary in order for us to fulfill your request. If you indicate an interest in participating in a Service, we will identify what specific personal information you must provide prior to collecting such information. Any personal information which we collect from you will only be used for the purposes identified in this Privacy Statement, the SurfAvenueMall Terms of Use and your applicable Member Agreement with SurfAvenueMall, and as may otherwise be indicated at the time the information is collected. SurfAvenueMall will not disclose your personal information to any third party unless:


1) it is necessary in order to provide you with a particular Service you have requested; 

2) it is required of SurfAvenueMall in order to comply with a legal process in any applicable jurisdiction (e.g., court order, subpoena, search warrant, law enforcement request); 

3) SurfAvenueMall determines, in its sole discretion, that disclosure is necessary to protect the rights, property, and safety of SurfAvenueMall, its subsidiaries, affiliates, co-brand partners or other parties under contract with SurfAvenueMall, our users, or others; or

4) you have provided such data through a partner’s private-level shopping web site hosted by SurfAvenueMall, in which case SurfAvenueMall may provide your personal data to that partner (SurfAvenueMall is not responsible for its partners’ privacy policies or their use, storage and processing of data collected on their web sites).

In addition, SurfAvenueMall may transmit information to a merchant, such as an invoice number, which may permit the merchant to deduce the identity of a user/reviewer in the event that a merchant disputes a user review on the grounds that a transaction never took place between the user and the merchant and/or an order was never made by the user in each case for the applicable product(s)/service(s). In certain instances, SurfAvenueMall may request that you provide secondary information (e.g., demographic information), which we may use, for example, to learn more about our customers and to develop and improve our services. Any requests for secondary information will be marked “optional” (or its equivalent). We may compile your personal information with that collected from other customers to create aggregate data. Aggregate data is information about groups of customers and, once compiled, will in no way identify you as an individual. We may disclose aggregate data to our business affiliates, advertisers, and other parties. Our web servers collect from Site visitors statistical information regarding what pages are visited, the date and time of the visits, how long it took a user to download a page, and the TCP/IP address of the user. These automated server functions do not collect this information in a manner intended to identify your individual use of the Site, nor do we use this information for any such purpose.

This information is collected to assist us in maintaining a high quality site, as well as providing necessary traffic information to our advertisers. We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes the product codes and prices for merchandise that visitors purchase, and the pages visited. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. The Site contains cookie technology, which collects non-personal information about you which is used to customize the Site for your future use.

For example, we utilize a cookie in the BottomLinePrice feature of the Site to store the zip code that you are using to provide customized shipping and sales tax information. In conjunction with our in-house advertising, we use third-party advertising companies to place customized advertisements on the pages you view on the Site. Our third-party advertising companies also separately place or recognize a cookie file on your browser in the course of delivering advertisements to the Site. These companies may use non-personal information collected by the cookies about your visits to the Site and other web sites in order to provide you with advertisements about goods and services of interest to you.

The Site contains links to web sites of third parties. SurfAvenueMall is not responsible for the actions of these third parties, including their privacy practices and any content posted on their web sites. We encourage you to review their privacy policies to learn more about what, why and how they collect and use personal information. SurfAvenueMall adheres to industry recognized standards to secure any personal information in our possession, and to secure it from unauthorized access and tampering. However, as is true with all online actions, it is possible that third parties may unlawfully intercept transmissions of personal information, or other users of the Site may misuse or abuse your personal information that they may collect from the Site.

SurfAvenueMall uses third-party advertising companies to serve our ads on the Site. These third-party advertising companies employ cookie and 1×1 pixel .gifs or web beacons to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our website and other websites, but will not collect any information which can personally identify you or can be linked to you. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, and the IP address. This information can also be used for online preference marketing purposes. If you want to prevent a third-party advertiser from collecting data, currently you may either visit each ad network’s web site individually and opt out or visit the NAI gateway opt-out site to opt-out of all network advertising cookies.

This site will also allow you to review the third-party advertising companies’ privacy policies. Privacy Statement for Users Transacting Using the Storefronts Service If you participate in a transaction through the Storefronts Service, you should be aware that SurfAvenueMall will disclose certain of your personal information to the other transacting party as follows: If you are the seller or a buyer using the Storefronts Services, we may provide to the other party to the transaction your: complete name, e-mail and telephone number. In the event that a seller and a buyer in a Storefronts transaction agree to use a money order or cashiers check for transaction payment, the seller is obligated to receive payment at the address that matches the address for a valid credit card on file with For transactional services available to our Members such as those involving our Storefronts Service,

in addition to the above, we will request credit card information and additional personal data to SurfAvenueMall. SurfAvenueMall will provide the buyer with the seller’s name and address, and sellers must agree to the provision of this information to buyers by SurfAvenueMall. verify your identity. SurfAvenueMall may verify the information provided in membership applications by authorizing a charge on the credit card provided in the application, not to exceed $5.00, but SurfAvenueMall does not actually charge the credit card any money in the verification process. 

AS A SELLER USING THE STOREFRONTS SERVICE YOUR CREDIT CARD INFORMATION WILL NEVER BE INTENTIONALLY DISCLOSED TO ANY OTHER MEMBER. SURFAVENUEMALL WILL NOT PASS THE BUYER’S CREDIT CARD INFORMATION TO THE SELLER IF THE BUYER CHOOSES TO PAY WITH A FORM OF PAYMENT OTHER THAN CREDIT CARD. WHEN USING THE STOREFRONTS SERVICE, SURFAVENUEMALL MAY DISCLOSE YOUR CREDIT CARD INFORMATION TO THE SELLER, OR TO THE AGENTS THAT PROCESS THE SELLER’S CREDIT CARD PAYMENTS, ONLY IF YOU SELECT TO PAY VIA CREDIT CARD FOR YOUR PURCHASES. SURFAVENUEMALL MAY ALSO DISCLOSE A MEMBER’S CREDIT CARD INFORMATION TO THOSE COMPANIES THAT SURFAVENUEMALL USES TO AUTHORIZE AND PROCESS CREDIT CARD PAYMENTS. 

Privacy Statement for SurfAvenueMall Autos If you use SurfAvenueMall Autos and click “GET QUOTES”, you consent to SurfAvenueMall releasing your name, email, and telephone number as identified in your Member account registration and other details provided by you to Participating Dealers You acknowledge that each Participating Dealer is independent of SurfAvenueMall, and SurfAvenueMall does not control how a Participating Dealer may use your personal information as provided by yourself and/or SurfAvenueMall (subject to applicable terms and conditions). This Privacy Statement is effective as of July 14, 2004 (and last modified April 1st, 2005). SurfAvenueMall reserves the right to modify or revise this Privacy Statement at any time at its sole discretion as set forth at the beginning of the Terms of Use.

This privacy policy sets out how uses and protects any information that you give when you use this website. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@magentodemo.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYou sesssion ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.

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