Privacy & Security

At (“SurfAvenueMall”) we want you to know exactly how and when we collect and use information that can specifically identify you, such as your name, mailing address, phone number, and email address (“personal information”). We do not require that you provide, nor do we collect, any personal information if you are just browsing the Site. We may offer on the Site non-transactional and transaction based services (“Service(s)”) in which, subject to applicable terms and availability, you may participate (e.g., submitting product reviews or becoming a Member to buy or sell items through the Storefronts Service). In order to provide you with the Services you request, SurfAvenueMall may require that you first provide certain personal information, which we determine is reasonably necessary in order for us to fulfill your request. If you indicate an interest in participating in a Service, we will identify what specific personal information you must provide prior to collecting such information. Any personal information which we collect from you will only be used for the purposes identified in this Privacy Statement, the SurfAvenueMall Terms of Use and your applicable Member Agreement with SurfAvenueMall, and as may otherwise be indicated at the time the information is collected.

SurfAvenueMall will not disclose your personal information to any third party unless:

1) it is necessary in order to provide you with a particular Service you have requested; 
2) it is required of SurfAvenueMall in order to comply with a legal process in any applicable jurisdiction (e.g., court order, subpoena, search warrant, law enforcement request); 
3) SurfAvenueMall determines, in its sole discretion, that disclosure is necessary to protect the rights, property, and safety of SurfAvenueMall, its subsidiaries, affiliates, co-brand partners or other parties under contract with SurfAvenueMall, our users, or others; or
4) you have provided such data through a partner’s private-level shopping web site

hosted by SurfAvenueMall, in which case SurfAvenueMall may provide your personal data to that partner (SurfAvenueMall is not responsible for its partners’ privacy policies or their use, storage and processing of data collected on their web sites). In addition, SurfAvenueMall may transmit information to a merchant, such as an invoice number, which may permit the merchant to deduce the identity of a user/reviewer in the event that a merchant disputes a user review on the grounds that a transaction never took place between the user and the merchant and/or an order was never made by the user in each case for the applicable product(s)/service(s). In certain instances, SurfAvenueMall may request that you provide secondary information (e.g., demographic information), which we may use, for example, to learn more about our customers and to develop and improve our services. Any requests for secondary information will be marked “optional” (or its equivalent). We may compile your personal information with that collected from other customers to create aggregate data. Aggregate data is information about groups of customers and, once compiled, will in no way identify you as an individual. We may disclose aggregate data to our business affiliates, advertisers, and other parties. Our web servers collect from Site visitors statistical information regarding what pages are visited, the date and time of the visits, how long it took a user to download a page, and the TCP/IP address of the user. These automated server functions do not collect this information in a manner intended to identify your individual use of the Site, nor do we use this information for any such purpose. This information is collected to assist us in maintaining a high quality site, as well as providing necessary traffic information to our advertisers. We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes the product codes and prices for merchandise that visitors purchase, and the pages visited. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. The Site contains cookie technology, which collects non-personal information about you which is used to customize the Site for your future use. For example, we utilize a cookie in the BottomLinePrice feature of the Site to store the zip code that you are using to provide customized shipping and sales tax information. In conjunction with our in-house advertising, we use third-party advertising companies to place customized advertisements on the pages you view on the Site. Our third-party advertising companies also separately place or recognize a cookie file on your browser in the course of delivering advertisements to the Site. These companies may use non-personal information collected by the cookies about your visits to the Site and other web sites in order to provide you with advertisements about goods and services of interest to you. The Site contains links to web sites of third parties. SurfAvenueMall is not responsible for the actions of these third parties, including their privacy practices and any content posted on their web sites. We encourage you to review their privacy policies to learn more about what, why and how they collect and use personal information. SurfAvenueMall adheres to industry recognized standards to secure any personal information in our possession, and to secure it from unauthorized access and tampering. However, as is true with all online actions, it is possible that third parties may unlawfully intercept transmissions of personal information, or other users of the Site may misuse or abuse your personal information that they may collect from the Site. SurfAvenueMall uses third-party advertising companies to serve our ads on the Site. These third-party advertising companies employ cookie and 1×1 pixel .gifs or web beacons to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our website and other websites, but will not collect any information which can personally identify you or can be linked to you. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, and the IP address. This information can also be used for online preference marketing purposes. If you want to prevent a third-party advertiser from collecting data, currently you may either visit each ad network’s web site individually and opt out or visit the NAI gateway opt-out site to opt-out of all network advertising cookies. This site will also allow you to review the third-party advertising companies’ privacy policies. Privacy Statement for Users Transacting Using the Storefronts Service If you participate in a transaction through the Storefronts Service, you should be aware that SurfAvenueMall will disclose certain of your personal information to the other transacting party as follows: If you are the seller or a buyer using the Storefronts Services, we may provide to the other party to the transaction your: complete name, e-mail and telephone number. In the event that a seller and a buyer in a Storefronts transaction agree to use a money order or cashiers check for transaction payment, the seller is obligated to receive payment at the address that matches the address for a valid credit card on file with For transactional services available to our Members such as those involving our Storefronts Service, in addition to the above, we will request credit card information and additional personal data to SurfAvenueMall. SurfAvenueMall will provide the buyer with the seller’s name and address, and sellers must agree to the provision of this information to buyers by SurfAvenueMall. verify your identity. SurfAvenueMall may verify the information provided in membership applications by authorizing a charge on the credit card provided in the application, not to exceed $5.00, but SurfAvenueMall does not actually charge the credit card any money in the verification process.


Privacy Statement for SurfAvenueMall Autos

If you use SurfAvenueMall Autos and click “GET QUOTES”, you consent to SurfAvenueMall releasing your name, email, and telephone number as identified in your Member account registration and other details provided by you to Participating Dealers You acknowledge that each Participating Dealer is independent of SurfAvenueMall, and SurfAvenueMall does not control how a Participating Dealer may use your personal information as provided by yourself and/or SurfAvenueMall (subject to applicable terms and conditions). This Privacy Statement is effective as of July 14, 2004 (and last modified April 1st, 2005). SurfAvenueMall reserves the right to modify or revise this Privacy Statement at any time at its sole discretion as set forth at the beginning of the Terms of Use.


Safe & Secure Shopping

How safe is it to shop online with a credit card at

At, it is safe to use your credit card to make payment for your order. uses the latest encryption technology to ensure that information is transmitted from your browser to our servers safely over the Internet on a Secure Socket Layer (SSL) link. In fact, we have a secure digital certificate in order to maintain this Security Standard.
All your personal information like user name, passwords, and credit card number, transaction history are encrypted so that they cannot be read as it travels over the Internet. Cookies Policy

1. Information about cookies:

Cookies are merely text files, used to identify individual users. They are placed in computer’s browser to store preferences. Cookies, are not plug ins nor are they programs. They are stored on the computer’s hard drive and can be deleted at any time. When you visit the website again, the cookie allows that site to recognize your browser.

Cookies, by themselves, do not tell us email address or other personal information unless a person choose to provide this information to us by, for example, registering at our site. They do not contain any personal information about you. Cookies do not act maliciously on computer systems.

2. Purpose: 
We make very limited use of cookies. The few of the purposes are listed below:

We cannot and would not identify individuals and only use the consolidated data to help identify improvements to our site and navigation. We offer you choices when we ask for personal information, whenever reasonably possible. Cookies are stored on the hard drive of the user machine but cookies cannot access any other information stored on the hard drive of the user’s computer or any other cookie stored on the same computer.

3. Time Duration the information would be stored: 
Cookies expire after ____ days, unless you delete them manually. 

4. Option to reject/ block cookies: 
You may decline to provide personal information to us and/or refuse cookies in your browser, although some of our features or services may not function properly as a result. 

We make good faith efforts to provide you access to your personal information upon request and to let you correct such data if it is inaccurate and delete it, when reasonably possible. You can choose not to accept cookies or delete any cookies from your computer, or to alert you every time a cookie is offered by us by changing the settings in your Internet Browser. 

You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser. Please check “Disable your Cookies” below. You can also manually remove cookies from your system. For more information on how to manually remove cookies from your system, please check “Delete your Cookies” below or lookup Cookies in your Operating System Documentation.

Disable your cookies: 
For Windows Systems:

Explorer 6.0 Tools – Internet options – Privacy –Setting – Manually slide the bar up to “Block All Cookies” – OK

Firefox 1.0 Tools – Options – Cookies – Allow sites to set Cookies – Unmark – OK

Netscape 7.1 Edit – Preferences – Privacy & Security – Cookies – Disable all cookies – OK

For Linux System:

Explorer 6.0 Tools – Internet options – Privacy –Setting – Manually slide the bar up to “Block All Cookies” – OK

Firefox 1.0 Tools – Options – Cookies – Allow sites to set Cookies – Unmark – OK

Delete your cookies: 
For Windows Systems:

Explorer 6.0 Tools – Internet options – General – Delete Cookies – OK

Fire fox 1.0 Tools – Options – Cookies – Clear All Cookies – OK

Netscape 8.1 Tool – Options – Privacy – view Cookies – Remove All Cookies – OK

For Linux System:

Explorer 6.0 – Internet options – General – Delete Cookies – OK

Firebox 1.0 Tools – Options – Cookies – Clear All Cookies – OK


Deleting or disabling cookies options may vary according to browser and version of the system, so kindly refer to the help menu of the browser, in case you face any difficulty. 

However, you may not be able to login/surf some of the pages of the website if cookies are disabled. Please be aware that if you decline the use of cookies set by us, you will be unable to register or use the personalized areas of the site.

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements

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