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The newest NAJ Reside occasion has supplied members with a way of “positivity and collaboration”, based on the affiliation.
The ‘Rockin’ Out’ occasion, which came about final week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Inexperienced Rocks.
It marks the third NAJ Reside to happen, and was hosted by NAJ retail ambassador Helen Dimmick.
Kerry Gregory, founding father of Gemmology Rocks, shared her sensible experiences with a presentation titled ‘Fashionable Moissanite – what to search for now.’
In response to the NAJ, those that joined the web occasion have been “then higher positioned to determine if modifications in enterprise course of, process or follow have been required”.
Gregory stated: “NAJ Reside was simply what I wanted immediately, and I feel for a lot of who ‘attended’ it could have been the identical. There was an actual deal with positivity, seeing alternatives and shifting forwards.
“A typical theme of collaboration, communication and customer-focused actions ran by the assembly, and I don’t suppose anybody who attended might have left something apart from hopeful and motivated. Due to all who made it occur.”
Maiko Eaton, from US artificial and pure diamond provider Inexperienced Rocks, additionally spoke on the occasion.
Jaysal Pattni, from unbiased retailer Minar Jewellers, attended the occasion and stated: “The audio system have been each attention-grabbing and sensible. By taking the time to attend the NAJ Reside, I will put a few of these good concepts in place for my enterprise.”
NAJ’s director of Advertising and marketing, Ben Massey, was the ultimate speaker on the occasion, the place he shared the outcomes of the Christmas Buyer ballot, a membership survey geared toward deriving a audience for the Affiliation’s marketing campaign exercise.
Massey additionally supplied a quick presentation ‘Think about That’, which explored how jewellers might stability imagery from the three distinct picture classes / inventory, branded and user-generated.