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Photograph courtesy of Ouai Haircare
There is a purpose for the inverted commas…
Jen Atkin’s haircare model Ouai has simply introduced the launch of “blotting papers”. Why the inverted commas you ask? Effectively, the corporate is branding them as as blotting papers although they’re technically extra akin to rolling papers used for leisure smoking.
In a hilarious advertising and marketing activation, the papers (which promote for $9 for a packet of 40) characteristic the slogan, “I believe you’re dope” with a revamped Ouai brand becoming the theme. On the web site, the model describes the papers saying, “To be completely blunt, you’re gonna lose your thoughts over these 100% pure hemp ‘blotting’ papers. Stash a pack in your pocket or purse and let the nice occasions roll.”
The launch was introduced a couple of hours in the past and the submit already has over 10,000 likes and over 200 feedback. Lots of the model’s loyal prospects are praising it for the superb use of puns (we’ve to agree) and product growth. There was some confusion as as to if or not the papers may truly be used for blotting, with the model responding to at least one buyer’s question saying, “We received’t cease you!”
This isn’t the primary time Ouai has delved into cannabis-related merchandise, having introduced the launch of a CBD-infused model of its hair and physique scrub final yr. Nevertheless a couple of weeks later Atkin introduced the product was not going to be launched. In an Instagram assertion she wrote, “We researched CBD months in the past and noticed it naturally calms irritation and irritation. We determined so as to add it to a small particular batch of our Scalp + Physique Scrub. We’ve just lately been informed that as of some weeks in the past the FDA has determined to vary the principles and put a ban on CBD being utilized in ‘meals’ merchandise. As a result of physique scrub is a topical product it apparently falls underneath the ‘meals’ class.” She additionally informed Purpose, “The traces are very blurry proper now,” with regard to laws surrounding CBD merchandise. “Blotting papers”, then again, don’t have any such points. Roll on.