The Sneakers That Created the Energy of “Made in Italy”

The Shoes That Created the Power of “Made in Italy”

In partnership with our associates at AGL

Greater than half a century in the past, Piero Giusti started making footwear out of his studio in Montegranaro, Italy. His imaginative and prescient was that footwear ought to be, above anything, comfy, whereas remaining elegant and female. His designs, which might later turn out to be often known as AGL (named for Attilio Giusti Leombruni, Giusti’s son), had been handmade and punctiliously constructed with the very best consideration to element. It’s a big a part of why as we speak the time period “Made in Italy” holds a lot weight.

Three generations later, Giusti’s granddaughters—sisters Vera, Sara, and Marianna—have taken the reins on the household enterprise, honoring their Italian heritage by upholding the custom of flawless craftsmanship. Since its inception, AGL has made footwear true to Piero Giusti’s imaginative and prescient: useful, refined footwear comprised of high-quality supplies, typically with an irreverent contact, one thing sudden. And as we speak, his granddaughters are including their very own distinctive concepts. They’re all equally concerned within the firm, and whereas they might have totally different personalities and totally different concepts, all of them even have one factor very a lot in frequent: a deep respect for the ethos of the model their grandfather created so a few years in the past.

A Q&A with Vera Giusti

Q

How did the three of you resolve to get into the enterprise collectively?

A

AGL is our household jewel. It has been so pure to get into the enterprise, and now we have all the time been acutely aware that this could occur. We now have spent our childhood across the laboratories, searching for leathers left over to stitch our dolls’ footwear and clothes. Our dad and mom taught us to share a standard imaginative and prescient concerning the household manufacturing facility. So after our separate instructional paths, we determined to take over the corporate after getting our father’s approval.

AGL family business

Q

What’s the dynamic like among the many three of you? How do you divide your duties?

A

I’m the top of the advertising and marketing and communications division. Sara is the gross sales supervisor, and Marianna is the designer. Our expertise meet within the work, as we share all the pieces: We create collections collectively, clear up issues collectively, and take choices collectively. AGL is the results of an all the time shared route.

Q

How do you every deliver your private fashion into the model?

A

We now have three totally different personalities. Sara is rational, I’m courageous, and Marianna is romantic. However we even have a standard style for delicate femininity and modern minimalism. That is actually evident in our collections: AGL footwear are for ladies who’ve totally different types however are all searching for high-quality merchandise and Italian refinement.

Q

How do you retain the corporate related? What are the challenges of working a legacy model?

A

We wish to hold the custom, whereas being modern. It’s our rule to take care of the heritage, hold it alive, and proceed evolving towards the long run. We’re so happy with our “Made in Italy” expertise, but it surely’s additionally necessary to flow of modernity and expertise.

Q

What have you ever discovered through the years?

A

Be curious and by no means cease. By no means cease trying to find one thing new; by no means cease studying. This enables us to replace and evolve, each as folks and as businesswomen.

AGL women

Q

How would you like girls to really feel after they put on your footwear?

A

We hope they really feel the identical sense of delicate luxurious as we do. AGL footwear are gentle and may match like a glove. They’re designed for modern girls needing Italian fashion and likewise consolation to face the frenetic life all of us dwell.

Q

What’s the key to working a profitable household enterprise collectively?

A

Sharing all the pieces, and all the time doing our greatest to discover a frequent focus to go in the identical path.

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