These Herbs & Spices You Purchase However By no means End? This M’sian Butter Helps Keep away from That Problem.

Those Herbs & Spices You Buy But Never Finish? This

All-in-one merchandise are godsent for individuals who prioritise comfort over the method in cooking, they usually often are available in paste or powder kinds.

With the pandemic not going away anytime quickly for the 12 months, most of us are certain to be cooking ourselves extra typically today, which may get tiring. Therefore, easy-to-make merchandise are seemingly the go-to alternative for many people. 

“We began with an concept of making ‘astronaut meals’, one thing that requires minimal preparation and on the similar time permits you to take pleasure in easy home-cooked meals. Moreover, we wished to create one thing that would prevent a loopy period of time and assist hold you from losing your spices and herbs.”

Regardless of having no skilled culinary qualifications, Li Min, Ivy, and Michelle wished to create a handy product that would make the meal preparation course of extra simple.

Therefore, the trio got here up with Momo Butter in December 2020 to promote flavoured butter which you’ll be able to immediately pop into no matter you’re cooking for seasoning.

Not As Ang Moh As It Appears

Though the idea of flavoured butter isn’t new, I consider it as an ingredient for very Western meals at the start.

Whereas Momo Butter does promote flavoured butter with Western herbs, in addition they make native flavours like Curry butter and Kampung butter, that are filled with native herbs.

ButterHerbsClassicRosemary and thymeTuscanSun-dried tomatoes, parmesan, and basilCurryCurry powder, turmeric, shallots, daun kesum, chili, and kantanKampungDaun kesum, kantan, shallots, and kaffir lime leavesTheir butter and the herbs inside every of them

These flavoured butters are available in a field of 12 packs (three packs of every flavour), priced at RM36 per set. Single flavour orders (12 packs of 1 flavour) are additionally obtainable however have to be preordered by Sunday. 

Their Traditional, Tuscan, Curry, and Kampung butter melted on a pan / Picture Credit score: Momo Butter

Now, previous to Momo Butter, the trio have been making their very own selfmade flavoured butter for his or her households for a number of years, however solely the Traditional and Tuscan flavours. They had been even thought-about staples in their very own houses. 

Once they began Momo Butter, nevertheless, they took about three months of R&D to create the Curry and Kampung flavours, which had been taste-tested by their family and friends first and later with their actual clients for an additional earlier than formally launching it in February. 

“The majority of the R&D time was put into balancing the flavours for a single portion serving as that’s the USP of our product,” they shared with Vulcan Publish.

Churning The Butters

“Our infused butters are made with cooking butter and contemporary herbs. The method is tedious and each batch that we make, we guarantee there might be no surplus of herbs and wastage,” they defined.

As a result of these herbs are contemporary, they at all times have for use up instantly as soon as they’re chopped.

The method of constructing their flavoured butter / Picture Credit score: Momo Butter

“We additionally selected a better-known butter model in order that we will serve a wider group of customers and with lesser roadblocks by means of Halal compliance. We’re at the moment additionally sustainable ingredient sourcing from small native farms to produce to us.”

Every of their butter cubes are round 15g and might flavour as much as a serving of rice. Since butter is a fragile product with regards to supply, their butter packs are delivered with a chill bag that may keep out at room temperature for about 2 hours.

Their packaging / Picture Credit score: Momo Butter

The trio has additionally damaged even with the enterprise already, and have offered out each week since they launched. 

As of now, they’re primarily specializing in B2C, however have been speaking to a couple meals providers and on-line retail manufacturers about collaborations. 

Spreading Data Of Recipes

Though creating an all-in-one product could tremendously ease the cooking course of for purchasers, once they don’t know what to make together with your product, it’s a brand new difficulty altogether.

Furthermore, flavoured butter isn’t as widespread of a cooking ingredient in Malaysia but, so it’s laborious for many people to grasp the numerous issues we will really make with them.

To assist with that, the trio created a spotlight part referred to as “Cuisines” on their Instagram web page. In that spotlight, they’ve movies of use their butter in cooking.

You would simply warmth them up and pour them over your salmon as a sauce, incorporate them right into a curry, make soup out of them, put them in a sandwich, and even take pleasure in them as a dipping sauce, as examples.

You too can make eggs (left) and mashed potatoes (proper) with their butter / Picture Credit score: Momo Butter

At first, the Momo Butter workforce confronted a few challenges like under-stocking and delayed supply of their packaging. 

“We learnt loads throughout this time. We regrouped on Zoom each night time to seek out methods to streamline our processes, handle workflow and most significantly, enhance model consciousness as we go,” they shared with Vulcan Publish. 

As of now, they’re engaged on creating new merchandise to launch in the direction of the tip of March. 

You’ll be able to study extra about Momo Butter right here.You’ll be able to examine extra startups we’ve lined right here.

Featured Picture Credit score: Li Min, Ivy, and Michelle, founders of Momo Butter

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