This Millennial Is The 2nd-Gen ‘Otah-ku’ Behind The Lee Wee & Brothers Chain

This Millennial Is The 2nd-Gen ‘Otah-ku’ Behind The Lee Wee & Brothers Chain

When he was Main 4, Singaporean millennial Darren Lee was already answering his household enterprise’ hotline and taking catering orders from clients.

“I’m nonetheless amused by the truth that clients took the 11-year-old me significantly,” he mused in an interview with Vulcan Publish.

Darren, 28, is the Company Technique Supervisor at native F&B chain Lee Wee & Brothers, a enterprise based by his father, Mark Lee, and two uncles, Ben Lee and Lee Wee. (Sure, the enterprise was named after the oldest of the Lee brothers!)

Whereas many may assume that Lee Wee & Brothers is a heritage model with a historical past that spans a long time, the Lee brothers solely ventured into F&B in 2000, once they arrange a meals stall at Outdated Airport Highway meals centre promoting Peranakan-style otah and nasi lemak.

Lee Wee & Brothers’ first stall at Outdated Airport Highway Meals Centre

Darren recalled how he had at all times been “in” the enterprise since its early days.

“Again in Main college, I’d go to the hawker stall to assist out after college and throughout the college holidays.”

When the enterprise opened its central kitchen facility, Darren rendered his help on the workplace.

Lee Wee & Brothers’ central kitchen, the place otah remains to be handmade

Even along with his deep involvement within the working of the corporate, Darren “didn’t assume it was a part of the components” for him to be a part of the household enterprise after graduating from his enterprise administration course in London.

“I wished to construct a profession outdoors,” he admitted.

“I had my eye on a complete bunch of different stuff, like becoming a member of a inventive company or the tourism business.”

However life is unpredictable, and upon returning to Singapore from his research, Darren made the choice to hitch the household enterprise.

“I believe it simply crept into my household’s unconscious that I’ll ultimately return to help them within the enterprise,” he quipped.

“They have been glad to see me be part of the enterprise as we have been within the midst of increasing and wanted extra individuals onboard.”

Darren and his mom, Angeline

“Mother was undoubtedly excited that I might help her in enterprise growth work, in order that she will be able to retire sooner,” he laughed.

“I Was Overzealous In A Lot Of Issues”

Working a enterprise is difficult sufficient, however when the opposite events concerned are your loved ones, that’s when robust choices change into even more durable.

“It’s a difficult dynamic as typically, the pursuits of the corporate don’t coincide with private needs,” he sighed. “All of us have our personal lives and household to stability with enterprise priorities.”

Thus, Darren is a powerful advocate for open and sincere communication, and even consists of non-family members in strategic discussions.

Lee Wee & Brothers at Singapore Day 2018 in London

“On the finish of the day, we make choices primarily based on one of the best pursuits of the corporate and imagine that being genuine and sincere ensures the household enterprise’ long-term sustainability.”

Because the Company Technique Supervisor, his principal function includes modernising and enhancing enterprise processes, securing new companies, and maintaining initiatives on monitor.

When he first joined the enterprise round one and a half years in the past, he wished to assist the corporate undertake a extra company tradition.

“I wished to form a tradition that drives creativity and efficiency,” he revealed.

“I introduced in a brand new workforce of individuals to herald contemporary concepts and finest practices from outdoors [and] we created a working setting that encourages new concepts.”

For one, he made fairly incremental modifications to how the corporate was run by introducing work-from-home days, a transparent profession development scheme, structured efficiency value determinations, and a administration system.

Darren was fast to confess, nevertheless, that he was “overzealous in numerous issues, pondering [they] can change X to Y in a brief time frame.”

“My mother has the data and expertise to inform me in any other case, and clarify that [changes take] time.”

He additionally witnessed firsthand how difficult it’s to recruit new staff within the F&B business, all of the whereas making an attempt to create a great work setting “the place good performers are rewarded for his or her efforts”.

Past working with their in-house chef to create new flavours for his or her shops and catering menu, Darren can be the driving drive behind the launch of the model’s new idea, O’TAH.

Darren at O’TAH / Picture Credit score: ieatishootipost

A 12-seater kiosk at Jewel Changi Airport’s meals corridor, Darren described O’TAH as a “departure from Lee Wee & Brothers’ conventional heritage”.

“[It] gives a eating expertise characterised by fashionable inside design, inventive plating and packaging.”

Mackerel fish otah, prawns and slaw in a brioche bun at O’TAH

“After a lot analysis and experimentation, we’ve put collectively a menu that gives a contemporary tackle native delights.”

Making Otah Cool Once more

For Darren, his most memorable milestone up to now was taking part in Singapore Day 2018 in London.

Lee Wee & Brothers at Singapore Day 2018 in London

“We needed to arrange a kitchen from scratch and replicate the style in a international land utilizing substances sourced regionally all inside a span of two days! [But] we introduced a style of residence to Singaporeans in London.”

Greater than three,000 parts of Lee Wee & Brothers’ favourites have been served within the span of 6.5 hours. That’s like a mean serving pace of eight seconds per portion!

“The kitchen was like a battle zone however it was such good enjoyable and really heart-warming to see individuals having fun with our meals within the chilly climate.”

Lee Wee & Brothers at Singapore Day 2018 in London

Darren could also be nonetheless comparatively new to the enterprise, however he has realized rather a lot about entrepreneurship.

“Entrepreneurship is unquestionably not for the faint hearted [but] that’s why I really like being within the enterprise,” he chirped.

You tackle the dangers and reap the rewards. When you’re confronted with an issue, you can not merely say you don’t know what to do.

Darren Lee, Lee Wee & Brothers

“You need to be resourceful, quick, and correct. You need to be armed with a ‘Plan B’ and be two steps forward of your workforce.”

In actual fact, Darren enjoys the problem a lot that he “hardly ever will get any Monday blues”.

“Daily I’m studying one thing new, whether or not it’s one thing about accounting or establishing a brand new outlet, [just] bit and items of information to maintain the enterprise on monitor.”

The younger entrepreneur additionally shared phrases of recommendation for fellow F&B homeowners in Singapore:

“Don’t forget the core of your enterprise. Dedicate your sources, time, and vitality to reinforce it.”

Picture Credit score: Lee Wee & Brothers

As for future plans, Darren shared that they are going to be making a revamped menu and shifting to a bigger central kitchen to deal with the calls for of their retail shops and catering service.

“We’re additionally engaged on a franchise enterprise mannequin and we aren’t going anyplace till we good the recipe.”

Leave a Reply

Your email address will not be published. Required fields are marked *

en English

Shop By Department