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Possibly my dad and mom raised me proper, or I used to be simply by no means a choosy eater as a child, however I’ve by no means had a problematic relationship with consuming greens. Even now, going a couple of days with none greens on my plate offers me a considerable urge to have some salad for dinner to make up for the guilt.
However that’s not the expertise of Quickly Teoh’s family members and prospects. The inception of his veggie jams model got here from 2 separate occasions:
The calls for of Inexperienced Juice capturing up at his juice bar, The Cool Juice, and Younger dad and mom and family members making an attempt to cover greens of their youngsters’ meals.
Realising that there’s a receptive market in direction of it, he spent four months of R&D together with his crew to launch Spoonfit Jams.
Spreadable Veggie In Jars
“There have been a couple of prospects who jokingly requested if we may make wholesome snacks like biscuits or jams as nicely, as a result of it’ll be simpler for them to get their youngsters to eat the greens somewhat than drink them in juices,” Quickly Teoh informed Vulcan Submit.
In truth, even his family members urged he did so, as youngsters most popular candy snacks over greens, and sodas over juices.
“My cousin jokingly stated that with jam, she will be able to simply put it on bread, cowl it, and get her youngsters to eat first, saying it’s kaya or one thing earlier than revealing that it’s really vegetable,” he laughed.
Gathering his crew, they did some trial and error, testing varied recipes that comprised vegetables and fruit with out including preservatives or synthetic colouring. The fruits are principally there to masks the veggies that style bitter into one thing that’s candy and craved by youngsters.
The jams really look extra like puree / Picture Credit score: Spoonfit Jams
So, they got here up with flavours like Carrot Orange, Greenish (celery, spinach and cucumber with lemon juice), and Beetroot, all costing RM15.90 for 250g every.
Not like fruit jams that are extra jelly-like, Spoonfit’s veggie jams have a texture much like puree. “Some even say it appears to be like like child meals,” commented Quickly Teoh.
As a result of there are not any preservatives contained in the jams, it has a shorter shelf life. The founder shared that the small-sized packaging was chosen on function too, because it was a sensible measurement to eat inside 2 weeks after it’s first opened. If prospects wished to top off although, he stated that the sealed jams can last as long as a 12 months when saved in a cool and dry space.
It’s Not Simply For The Kids
Veggie jams aren’t highly regarded regionally, making it a troublesome product to market on-line. Quickly Teoh was conscious of this and acknowledged that for an edible model, the easiest way to persuade prospects is to get them to attempt it, an method additionally utilized by The Posh Egg.
“We’re used to consuming greens or fruits individually with out ever tasting them collectively as a mix. So if I had been to say it’s constructed from celery, spinach, and cucumber, you may think every particular person veggie style and resolve that, ‘Nope, it’s not gonna style good collectively’ with out ever really tasting it,” he defined.
However due to COVID-19, style testing in-store and at pop-up bazaars weren’t attainable. So, Spoonfit Jams needed to depend on on-line campaigns.
“We’d give out free jams to get individuals to at the least give us a attempt. We’re additionally getting influencers to assist us with style opinions,” he stated. It’s additionally how phrase of mouth obtained out concerning the model, the place most of Quickly Teoh’s pals had been both influencers themselves or had influencer pals.
Younger girls in search of wholesome snacks are enormous followers / Picture Credit score: Spoonfit Jams
For the reason that influencers would advocate the product to others of their age teams, younger girls in search of wholesome snack options really made up Spoonfit’s preliminary prospects.
This opened up an even bigger goal market, however Quickly Teoh shared that they’re nonetheless focusing on younger households, and hopes to someday be generally known as the go-to model for wholesome jam regionally.
Since launching in November 2020, Spoonfit has already obtained a Halal certificates and may be present in chosen Jaya Grocer and Village Grocer branches in Klang Valley.
Long run, Quickly Teoh desires the model to be a profitable Malaysian-made jam firm with a regional presence. He additionally hopes to broaden his product choices with a variety of jam flavours together with speciality native ones.
You may be taught extra about Spoonfit Jams right here.You may examine extra startups we’ve coated right here.
Featured Picture Credit score: Quickly Teoh, founding father of Spoonfit Jams
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