This M’sian Says Being Feminine In A Male-Dominated Luxe Watch Trade Isn’t That Difficult

This M’sian Says Being Female In A Male-Dominated Luxe Watch Industry Isn’t That Challenging

There’s been an increase in
the variety of ladies getting into male-dominated industries over time, and
Julianna Chai is a Malaysian girl who did simply that again in 2008.

After her research and
a number of years of working within the native promoting trade, she left to work for
an organization within the Center East for six years. She labored in a company
communications division earlier than being transferred to an in-flight companies
division and labored her method as much as a senior air stewardess place in Three years’

It was via her travels all over the world and her ardour for the luxurious watch commerce that impressed her to enterprise into the trade. Since 2008, she’s been with Crimson Military Watches because the model’s Managing Director.

Venturing Into An Unfamiliar

As Crimson Military Watches “is
a relatively small firm with a small crew”, Julianna’s anticipated to be concerned
in nearly all features of the enterprise together with advertising and marketing, operations and human
sources. “I did count on that I’ve to do all the things to start with, since
it’s my very own enterprise. We began the corporate with a Three-person crew and it stayed
that method for a number of months,” she stated.

Previous to her
involvement with Crimson Military Watches, she had by no means stepped foot into the luxurious
watch trade. “Studying the ropes from the fundamentals was a really attention-grabbing
expertise for me. I needed to tackle so many various roles.”

Three items of recommendation Julianna’s
mom (who was an entrepreneur herself) gave to her was to all the time be sincere
and truthful in no matter you do, to all the time try for enchancment, and to all the time follow

On the final level, Julianna stated, “With out the dedication of my crew, Crimson Military Watches is nothing. As a result of every of us is dedicated and are all the time working as a crew, we’re in a position to obtain development in addition to profitability. For that, I all the time attempt to domesticate a working setting that helps enhance their confidence and productiveness whereas guaranteeing that they’re not stagnant personally and professionally.”

In response to Julianna,
being a lady within the male-dominated luxurious watch trade isn’t as difficult
because it’s assumed to be. “So long as we’re passionate and protracted with our
objectives, we are able to obtain simply as a lot as our male counterparts,” she stated, including,
“Though typically I do have to look more durable than I wish to be, simply to
show that I can certainly stand on equal grounds with males.”

Picture Credit score: Crimson Military Watches

She believes one purpose why the world of watches has all the time been seen as masculine is that “males don’t get many alternatives to accessorise themselves—it’s normally only a watch on their wrist. Whereas for ladies, we’ve got many different decisions of equipment together with bracelets, earrings and necklaces.”

Understanding Your Market

The explanation for Crimson
Military Watches’ institution in 2008 was to herald mid-range watch manufacturers into
the market. “Earlier than venturing into the trade, we did an in depth market
analysis to grasp the watch retail enterprise in Malaysia. We discovered that
there’s a niche between the costly luxurious watches and the lower-end watches,” Julianna

The most important problem has been altering the mindsets of Malaysians about watches. “Persons are mounted to the concept that watches are normally Swiss or Japanese-made,” she acknowledged. To fight this, Crimson Military Watches engages itself in public relations actions to promote their watches.

Julianna famous that
the problem has gotten simpler, nevertheless, “because the youthful era is extra
open-minded, tech-savvy and well-travelled. These make them extra prepared to
contemplate new manufacturers and watches.”

The luxurious watch
trade is a aggressive one, “particularly when the presence of established
mainstream manufacturers is powerful. That’s why we discover the necessity to do one thing
totally different with our model, or else we received’t get seen,” she stated.

Picture Credit score: Crimson Military Watches

Regardless of that, she advised
us that the market has really accepted the non-mainstream manufacturers introduced in
by Crimson Military Watches, a lot in order that they presently have Three Crimson Military Watches
shops in One Utama, Pavilion and Plaza Gurney in Penang. Moreover that, they
even have a watch lounge idea retailer Sevenfriday Area at 4 Seasons Place
KL and a way of life boutique mo.males.tum in Sunway Velocity.

Interesting To Gen Y

When you concentrate on
our youthful generations, mechanical watches aren’t a standard accent you’d affiliate
with them. For Crimson Military Watches to enchantment to them, they focus extra on digital
media advertising and marketing via social media campaigns and postings on on-line platforms
like Fb and Instagram.

“It’s simpler for the
older generations as a result of they grew up with mechanical watches. Therefore, they’re
extra invested in a watch’s craftsmanship, element, along with watch motion—features
which are what make mechanical watches so wanted,” Julianna commented.

“The youthful ones are
into mechanical watches which have distinctive designs with backstories and ideas
that they will relate to, resembling navy, car and even naval backgrounds,
all to supply them an enhanced way of life and expertise. In addition they extremely
worth practicality,” she added.

Picture Credit score: Sevenfriday Area Kuala Lumpur

To progress within the
trade, the model repeatedly seeks collaboration with non-mainstream watch
model homeowners. An instance of this might be the Sevenfriday Area that was
created in collaboration with the life-style watch model Sevenfriday. “As an alternative
of launching simply one other watch boutique, we integrated a watch lounge and
espresso bar into the area,” she stated.

Julianna plans to proceed her entrepreneurial journey with Crimson Military Watches, and he or she stated that they’re undoubtedly in search of expansions within the pipeline as they pursue the model’s imaginative and prescient of being the main retailer for non-mainstream watch manufacturers in Southeast Asia.

You will discover out extra about Crimson Military Watches right here.

Featured Picture Credit score: Crimson Military Watches

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