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You might have heard in regards to the Tealive x dUCk Cosmetics restricted version assortment with its 5 bubble tea impressed lipsticks by now.
However in case you’re unsure what Tealive and dUCk Cosmetics are, right here’s some very transient background on them.
Tealive is undoubtedly Malaysia’s largest bubble tea franchise, with over 500* shops in our dwelling nation herself.
*Editor’s Replace: The variety of Tealive’s Malaysian shops has been up to date to mirror accuracy, based mostly on info from a Tealive consultant.
Then again, dUCk Cosmetics is underneath The Duck Group, co-founded by Vivy Yusof who’s additionally in style for the style e-commerce firm FashionValet.
Seemingly out of
nowhere, the 2 manufacturers have come collectively to create a group that a lot of
us could have all the time secretly wished however had thought too far fetched to demand
Merging The Greatest Of
Formally referred to as dUCk
Boba Lipsticks, these 5 lipsticks that aren’t simply bubble tea impressed, they’re
additionally bubble tea scented.
Their names are 70%
Sugar, Pudding Please, Brown Sugar, Heat Boba and Additional Pearls, all phrases
that we’d say when making a Tealive order.
Picture Credit score: dUCk Cosmetics
Individually, they value RM50, however for those who purchase all 5 as a set, it’ll value RM200. The set comes with a free, completely designed Tealive lifetime membership card as nicely.
Nonetheless, in the meanwhile of writing, the set itself is out of inventory on FashionValet’s web site, all offered out in a mere three hours.
However fret not, as it seems that the person lipsticks can nonetheless be added to your cart and purchased, and you’ll head to a bodily dUCk Cosmetics retailer to seize them too.
If you happen to’re now the proud proprietor of a dUCk Boba Lipstick, you’ll be able to head to any of those 50 collaborating Tealive shops and present it to the tearista to get a 10% low cost on a Tealive drink of your selection from now till March 31, 2019.
Spilling The Tea
That’s the lowdown of what’s
within the assortment, however ‘thirsty’ for extra info on how the gathering
really took place, Vulcan Put up reached out to Bryan Lavatory of Tealive and Vivy Yusof
of dUCk Cosmetics.
Based on Vivy, it was solely after she got here up with the concept of launching bubble tea impressed lipsticks that she reached out to Bryan.
Probably the most stunning factor? In a really relatable means, she contacted Bryan by Instagram DMs—and fortunately, he replied.
By this collaboration, Bryan noticed the chance not solely to increase Tealive’s attain into the wonder trade, but in addition extra particularly into the neighborhood of prosperous Malay women who make up dUCk’s clients.
So, on they went to really create these lipsticks. Within the eight months that it took for the concept to hit the cabinets, dUCk took the reins of R&D and Tealive performed an even bigger function within the advertising and marketing marketing campaign side.
The components of the lipsticks was taken from dUCk Beauty’s current Velvet Matte components—considered one of their bestsellers—which helped velocity up the R&D course of considerably.
A Matte Love Velvet Matte Lipstick versus a dUCk Boba Lipstick / Picture Credit score: dUCk Cosmetics
As for the naming of the shades, Vivy chuckled, “I used my very own expertise from ordering bubble tea, therefore you could have cheeky names like Pudding Please and Additional Pearls as a result of these are actually my orders at Tealive.”
Placing It On The Cabinets
As soon as the lipsticks had been developed, Vivy and Bryan put their heads collectively for his or her advertising and marketing, and that was how the concept of offering a membership card with the set took place.
Bryan shared with us, “There have been really quite a lot of wild concepts being thrown out over conversations, however they have been restricted because the execution on our offline channels nationwide was operationally challenged.”
An instance of these wild concepts that didn’t work out is how that they had initially deliberate for dUCk Boba Lipstick house owners to name out the names of their lipstick at Tealive shops to be entitled to the 10% low cost.
This might have confused the cashiers on the precise drink order, because of the lipsticks’ names.
“However we’re nonetheless very pleased with the present association because it triggered quite a lot of hype and was the discuss of the city when the launch commenced,” Bryan concluded.
Sadly, the gathering is a restricted version, so that you’ll solely have the ability to get the lipsticks whereas shares final.
And in response to Bryan, you had higher get them now for those who really need them as he shared, “Trying on the overwhelming responses, the inventory ought to be off the cabinets in simply days.”
Vivy added, “dUCk normally doesn’t repeat collaborations with companions, as I wish to preserve issues recent and really, very particular.”
However regardless of that, once we requested if this assortment marked the primary of many extra to come back between dUCk and Tealive, she teasingly mentioned, “Effectively, you by no means know.”
On Tealive’s aspect, Bryan mentioned, “I believe we have now a giant curiosity within the skincare or beauty phase, as normally, they’re very a lot aligned with our present buyer base which consists a majority of younger to mid-age women.”
In truth, Tealive already collaborating with Safi, Malaysia’s largest skincare model, to launch a sequence of tea impressed premium face cleansers.
Bryan talking at a Tealive x Safi occasion / Picture Credit score: Bryan Lavatory
As for whether or not these collaborations are only for publicity, Bryan mentioned these strikes are literally to show Tealive’s model extension into the wonder phase.
As soon as their branding has been established, they will give attention to the bigger profitability potential later, thus opening up a brand new income stream for Tealive.
You’ll be able to learn extra about Bryan Lavatory (Tealive) right here, and Vivy right here.
Featured Picture Credit score: Bryan Lavatory / Vivy Yusof
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