With Over 60 Investments In SEA, This Enterprise Builder Now Appears To M’sia For New Market Leaders

With Over 60 Investments In SEA, This Venture Builder Now Looks To M’sia For New Market Leaders

At 25, Shuhei Morofuji was seeking to his future and he didn’t like what he noticed there. The anticipated path, that many had tread earlier than him, was to develop into a mean salaryman in Japan.

However he wished a extra environment friendly option to attain his personal definition of “success”. 

When he hit the age of 36, you can say he had discovered simply that. In 11 years, he had based and misplaced 1 enterprise, arrange a second enterprise that grew to become worthwhile in 12 months, and had a profitable IPO in 5 years. 

Right this moment, the corporate he began, SMS, has greater than a USD1.5 billion market cap and, in its early days, was grown to its dimension and scale with minimal enterprise funding.

Shuhei stepped down from the place because the CEO in 2014, however stays the most important shareholder.

On the lookout for new alternatives, his consideration settled on Southeast Asia, which he discovered was considerable with issues and alternatives to develop that might not essentially be solved by simplified enterprise fashions.

“There’s simply no single resolution, and these issues want founders who’re well-versed in managing the complexities of development and sustainability,” as his staff now recounts. 

“Nevertheless, these founders could both be engaged on the improper issues, or could have to develop themselves to assist develop these promising, upcoming industries.”

Seeing this, Shuhei based Reapra in January 2015.

Enter Reapra

Reapra is a enterprise builder and funding group based mostly in Singapore with a strategic deal with creating sustainable companies.

“We’ve got invested in additional than 60 corporations, and have continued to hone the core of our methodology,” shared Takeo Matsuda, the Managing Director.

This technique was impressed by Shuhei’s success with SMS, and in addition is repeatedly up to date based mostly on their experiences with every new funding they make.

“It can give founders the instruments to create worthwhile, sustainable companies that will likely be arrange for the long run and construct a significant presence of their respective industries,” stated Takeo.

Reapra believes that specializing in founder improvement permits their staff to accomplice with the founders to construct industry-scale companies actively.

“The founders want the correct instruments to handle the troublesome complexities they may face—this takes extra than simply easy, one-time, sensible recommendation—and requires an enormous effort to know how you can be taught and balancing it with the correct actions to take the enterprise ahead.”

One other idea that Reapra takes very critically is sustainability. We needed to query it, as that’s a time period that’s thrown about too usually these days.

Priscilla Han, the Head of Funding & JV in Reapra defined it thus, “After we speak about sustainability, we imply enterprise sustainability. Extra importantly, we ask how can we make companies self-sustainable, in survival and development, with restricted assets out there.”

Some great benefits of being sustainable embrace:

You could have extra management over the way you develop You’re much less prone as to if there’s funding available in the market and whether or not you’re fortunate sufficient to be in a market with numerous fundingSometimes, the more cash you increase, the extra you waste. When there’s an enormous cheque and founders know that there’s a buffer, they make choices otherwise.

Driving The Altering Waves

Since 2015, Reapra has noticed that founders have numerous selections for buyers and have been extra selective concerning the companions they choose.

“This has challenged us to actually take into consideration the help we give and what might be most related to the founders we accomplice with,” they stated.

The Reapra staff is obvious that their philosophy will not be for everybody, and they’re conscious that their method doesn’t essentially match all forms of industries.

Reapra’s Analysis staff works to all the time actively figuring out promising enterprise fields that matches its philosophy and funding thesis. 

And it’s now seeking to Malaysia.

Sending Out The Name

“There’s excessive potential amongst founders and an eagerness to be taught—Malaysia is wealthy in entrepreneur improvement applications from incubators and angel networks (i.e. MAGIC, MBAN) which has helped develop the pre-seed phase,” stated Priscilla.

Reapra is looking for founders to hitch its B80 programme, the place the staff identifies and companions with promising entrepreneurs throughout Southeast Asia, offering mentorship and funding with long-term targets in thoughts.

Any founder who brings the next will make them sit up and listen:

Mission-driven with a long run horizon Revenue-driven mindset Keen to accomplice an lively investorHands-on founders Want to develop sturdy studying capabilities. Capital-efficient enterprise

“We particularly like companies which have excessive money technology agility, a transparent path to profitability, sturdy worth proposition and area of interest focus,” stated Priscilla.

To them, an enormous crimson flag can be oversimplified enterprise fashions that want a major amount of money infusion to achieve profitability.


For entrepreneurs looking for investments, Priscilla had this closing nugget so as to add, “As a founder, discovering an investor that’s aligned with their mission is necessary. The problem is, numerous founders don’t have a selection, once they’re confronted with a brief runway left.”  

“Founders ought to attempt their greatest to not fall on this place, in order that they’ll choose an acceptable enterprise accomplice or investor for the long run.” 

For those who’re to search out out extra about Reapra and B80P, you possibly can take a look at their web site right hereYou may also meet the Reapra staff in individual and listen to from them on September 19, 25:30pm in Frequent Floor Bukit Bintang, the place they are going to be a part of a particular sharing session on “Pivot To Revenue”. Discover out extra particulars right here.

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