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Singapore’s transport agency ComfortDelGro’s ride-hailing service is now obtainable for reserving through the Lazada app. The brand new reserving service is positioned alongside Lazada’s hallmark options like LazMall, RedMart and LazLive.
Screenshot from Lazada
The e-commerce large routinely had varied partnerships with ComfortDelGro. For instance, it provided S$5 off to customers who booked ComfortDelGro taxis through the Lazada app final August and November.
Moreover, amid the COVID-19 outbreak final 12 months, a collaboration noticed ComfortDelGro’s taxi drivers serving to to ship RedMart groceries as Singapore noticed an increase in demand for supply providers.
This January, ComfortDelGro added 25 private-hire vehicles to its fleet as a part of a trial scheme to rival ride-hailing providers like Gojek and Seize.
It additionally made its first foray into the life-style scene with the launch of a brand new app providing final month. Known as Zig, it permits customers to e book a taxi, plan their journey, make eating or lodge reservations, place click-to-collect orders at meals and beverage retailers, discover offers, and purchase tickets for points of interest and leisure retailers.
May Lazada Be The Subsequent Tremendous App?
Picture Credit score: Lazada
Lazada appears poised to be the brand new Southeast Asian tremendous app.
A tremendous app is a platform developed by an organization providing varied providers underneath one umbrella. For instance, ride-hailing large Seize has developed a set of providers for the area’s on a regular basis wants, from meals to grocery supply, and even funds and monetary providers.
Based in 2012, Lazada has served over 80 million annual energetic consumers on its platform between August 2019 and July 2020. It’s also is without doubt one of the area’s 10 unicorn startups valued at over US$1 billion (S$1.37 billion).
Alibaba-backed Lazada acquired Singapore-based RedMart again in 2016, which led to the migration of the net grocer onto the Lazada platform. It additionally added a flight-booking function to its choices for customers in Singapore and the Philippines final 12 months, in addition to launched a bank card with Citi.
At present, it’s operational in six nations throughout the area — Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.
It has additionally discovered new alternatives because of the Covid-19 pandemic. LazMall, Lazada’s digital shopping center, introduced in a big choice of curated manufacturers, serving to retailers to succeed in a better variety of customers.
This 12 months, it additionally launched its first mega online-to-offline (O2O) retail buying expertise. Known as Come Dwelling To Lazada, it showcases a complementary manner for buyers to have interaction on each platforms.
Like Shopee and Seize, it might probably start to implement its personal e-payment programs, particularly because it has already partnered with Citi. With its collaboration with ComfortDelGro, it might additionally begin providing micro-insurance packages for rides.
Lazada is rising steadily, and appears to be venturing into the tremendous app area, particularly with its introduction of ComfortDelGro’s ride-hailing providers onto its platform.
Featured Picture Credit score: Marketing campaign Asia / Eco-Enterprise
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